National Thoroughbred Racing Association
Twin Oaks - Lexington:
Don’t give Gillette credit unless it does a lot more than making an ad
Giving $3 million over three years without a commitment to measurable results is not meaningful action from a company that does $6 billion in sales and wants to say it’s making a difference.
How To Position A Product Like Don Draper
The marketing team for Viagra doesn't use email newsletters. You can probably guess why - but I have often thought …
Six compelling reasons your credit union should build a digital referral program
Today’s marketer at a bank or credit union has a tough job. Competing priorities and objectives are typically the norm, with limited budget, resources, and time making growth a challenge. At the end of the day, the tasks garnering the bulk of attention are intended to improve the position of the organization to assist retention …
Loyalty Builders: Giving A Little To Get A Lot More
Loyalty builders are one of the many direct mail tactics that aid in maintaining client relationships. This is achieved by offering some sort of incentive, gift, or offer to the recipients of your…
6 Must-Read Websites That Will Give You Lots of Marketing Ideas
As a small business owner, it can be tough to figure out the best way to market your product or service. This is especially true if you have a limited budget and limited staff. You have to strategize the best way to approach your business #marketing that will equal the most bang for your …
Why Don Draper Would Fail As a Modern Marketer
Marketing changes fast. We’ve talked about it before. New technology becomes available, new trends emerge, consumer habits evolve, and we…
Do What Most Content Marketers Don
Discover the four content marketing tactics that many marketers fail to use at their own peril – Content Marketing Institute
What Science Says About the Secret to a Great Tagline
Coming up with the great tagline isn’t like the movies. There’s no magical Don Draper to feed you the perfect line. It’s usually a long slog through brainstorms and iterations. And although it…
How to Make Don Draper Jealous of Your Inbound Marketing Strategy
Learn how to create a cohesive inbound marketing strategy that will make even king of marketing Don Draper jealous.
Why Don Draper Types Can't Control Brand Content Anymore
Marketers want to generate word of mouth, but sometimes forget it means giving up control. Find out why trying to control brand content just drives ad men mad.
How to Create Content That Drives Lots of Organic Traffic
Have you ever wondered why some types of content generate lots of search traffic and others don't? I too was wondering about that, so I started to look for
Why Obtaining Backlinks is a Lot Like Networking
Gathering backlinks is an essential part of SEO. When you take advantage of existing relationships and networks, you can quickly grow your links.
Why Digital Marketing Disappoints a Lot of Small Businesses?
When a small business tries replicating strategy of a giant business without appropriate budget & other resources, it fails as small businesses should try things that work for small businesses
How Social Influence Is Getting a Lot More Social
Social influencer marketing is crushing it right now - but not just on the internet.
How Do You Start Selling a Lot More?
How Do You Start Selling a Lot More? It's the question CEOs, brand managers, entrepreneurs and startups ask themselves all the time. The problem is: It's the wrong question.
3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
This is a sponsored post written by me on behalf of Tomoson. All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. As someone who has been on the receiving end, I can attest to the fact that too many brands simply do not know how to launch and run a successful influencer campaign and waste time, effort, and product as a result. Today, I want to…
Customer Experience: How Little Things Can Mean a Lot
Whether it's an online app, an online store or you physically visit a business's location, you'll start to notice the little things that make a lasting impression.
Unique Selling Proposition: How to Develop the Ultimate USP (Lots of Examples!)
To sell your product or service, your goal is to quickly attract attention. Having a unique selling proposition for your product is the ultimate weapon.
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid "pay and spray" as you sign them up.
Big Publishers Can Learn A Lot About Native From Their Smaller Counterparts
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Hadrien Bouchrara, solution architect, Facebook Audience Network. Native advertising isn’t just the wave of the future – native is creating real business value for marketers all over the world at this moment. But many... Continue reading »
