IMC2
Northwest Dallas - DALLAS:
Does Technology Change The Ethics Of Marketing To Children?
Marketing campaigns for kids are rapidly evolving. Interactivity may be the future, but it has to be done in a way that doesn’t ultimately alienate young users.
How Technology Changes The Game For Marketers
Technology has had a huge impact on marketing strategies, that's for sure. But tech hasn't only meant differences in where marketers communicate with their c...
Technology Changing Perceptions of Tornadoes, Damages
Experts say that advances in technology, particularly social media, are changing how people watch for severe weather and how quickly images of the damage c
Is technology changing the way we love?
Technology has changed the way the world looks at love and relationships. Paromita Vohra, filmmaker and educator on love and relationships, certainly agrees.
How to Keep up With Marketing Technology Changes
How comfortable are you with marketing technology? No matter your skill level, you’re still going to need to have some tactics in place to keep up to speed.
Could Voice Search Technology Change the Dynamics of Brand Loyalty?
The race to rank first in voice search is heating up and putting new pressure on marketers to create content optimized for user intent.
How Technology Changed the Billion-Dollar Ad Game
4The advertising industry has had a long and successful history. It has been a very big business, especially for brands……
What is Digital Ethics?: 10 Key Issues Which Will Shape Our Future
We explore digital ethics and try to shine a light on 10 new challenges facing humanity. Some current and some future!
Ethics and Social Media Influencers: What Consumers Expect
Most people are OK with social media influencers' promoting products--as long as influencers actually use those products, according to recent marketing research. Check out the findings.
Business Blog Benefits: How Blogging Promotes a Positive Company Image
As our world continues to move toward a more socially conscious mindset, consumers are starting to question the ethics of organizations before doing business with them. Clients want to know where a company stands on topics like environmentalism, diversity, and giving back to their community. Your stance on these issues can persuade customers to either support or boycott your business. Corporations often advocate for these things…
How Advertisers and Brands Can Fix Their Ethics Problem
Dark algorithms, “Like” farms and deceptive labelling are ugly features of the advertising landscape. Farrah Bostic lays out how the community can win back the moral high ground.
Hurtcore Porn and the Dark Web: Why We Need an Ethics of Technology
Lately, we’ve become so infatuated with creating the next big thing, rushing headlong into crafting new technologies that we’ve neglected to think through the ethics of it. Just because we can doesn’t mean we should.
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. After AdExchanger reported how Rocket Fuel questionably used client data for its user profiling and segmentation tools, I was struck by... Continue reading »
How can brands balance the all-important growth and ethics?
Interbrand's Strategy Director Naeiri Zargarian argues ethical practices should be built into a brand from its inception
To love a brand, must we compromise our morals?
If you were asked “do sound ethics and corporate responsibility matter to you when choosing a brand?”, I’d guess it’s unlikely that you’d say no. If you were asked “does convenience and cost matter more?,” I’d guess you’d like to think you’d say no.
Technology is Changing, Is Your Marketing Strategy?
Technology is changing at a rapid pace, and it’s critical that we keep up. Not only is technology driving the way we market to consumers, it’s raising the bar on the expectations of your audience. There are numerous tools and technology in the marketplace claiming to optimize your marketing efforts, but how effective are they? …
9 Steps to Influencer Marketing Success with Technology
Influencers are being used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.
How to Illuminate Your Technology Buyer’s Sales Journey
Do you know how to identify your technology buyer's sales journey? These steps will help you map it out and improve your sales strategy.
How to take your site beyond just getting traffic numbers
VisiStat has a Marketplace, an online resource for businesses that want to take their web traffic past merely numbers. Using VisiStat's Pulse technology, whi...
