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Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%
Fixing viewability and fighting ad fraud has constrained supply, but revenue and prices are growing, the IAB said.
How Wasteful Ad Spending Can Hurt Your Home Services Business
Home services companies can avoid wasting advertising spend by following these tips
What makes a winning digital ad campaign?
Need help with your digital strategy? We can help you develop a winning digital ad campaign with our 9 tips - ensure digital campaign success.
Why It May Not Pay To Scrimp On Ad Spending
While brands may be tempted to scale back their paid media budgets, ad spending is one area of digital marketing where you may need to pay to play.
Is my ad spend increasing store sales?
Digital advertising has opened up a whole new world of in-store marketing. Following are five new ways that brands are answering the oldest question in media.
Social media ad spend growth plummets? A rebuttal
Rumours of the demise of social media ad spend growth are being widely exaggerated. The situation when it comes to social is far more nuanced.
Did you waste your back-to-school ad spend on the wrong audience?
With the right marketing strategies, research, and enough advance time and planning, brands and agencies have all the necessary tools to execute successful back-to-school campaigns next season.
Study: 21% of marketers pull back ad spend due to poor digital measurement
Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable.
7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal...
How to Land Your Dream 100 Clients for $5 of Ad Spend a Day
Focus on just those you really want, and quickly reach them without wasting time or money on others.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend
Discover how and why you should use a diverse paid media strategy to build visibility and full-funnel coverage in competitive markets.
How To Get New Customers Without Increasing Your Ad Spend
Learn about 2 of the most successful sources to get paying customers, for every e-commerce business.
