Corporate Ink Public Relations
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Data analysts vs. data scientists: What’s the difference?
To develop an effective multichannel marketing strategy, brands have to recruit people who can do magical things with data.
How to Get Better Insights About Your Audience
Overcome data fragmentation from Google Analytics, marketing automation, and CRM data for a full circle view of customer – Content Marketing Institute
What's the role of data scientists on online advertising?
Advertising's not what it used to be. Data means the industry is less about the chain-smoking, Martini-swilling folk in Mad Men and more about spreadsheets.
Are Marketers Using Data Scientists to Improve Attribution Modeling?
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.
How to Use Your Loyalty Program as a Source of Customer Data
B2B loyalty programs help you motivate channel partners to submit purchase information that helps you build up accurate, up-to-date customer data.
Micro segmentation and B2B Marketing, Tips and Strategies
Micro segmentation is one of the leading techniques that create data zones in data centres and cloud computing conditions.
The Pillars of Monetization: a Guide for Ad Publishers and Bloggers
A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make...
What is a Market Research Analyst?
A Market Research Analyst collects information from a specific industry, reports it to the client, and provides the client guidance in that market.
The marketing KPIs to start tracking now, according to data scientists
Most marketers intuitively understand that marketing is both an art and science. Trying to motivate human behavior, creating a look and feel for your brand, crafting messages that resonate and compel – these constitute the “art.” But even the most artful and creative efforts need the science of data and analytics to show if they …
What Is a Marketing Analyst? Definition & Guide
A marketing analyst collects data, determines how it reflects performance and translates those findings into reports that nontechnical audiences can act on.
How You Can Have More Impact as a People Analyst
It’s not enough to be right. You also have to sell your model or idea to have an impact.
Why Marketers, Publishers, and Analysts Should Start Using Google Analytics 4
Rather than focusing on what it is not, marketers and publishers should focus on what GA4 is - a remarkable, privacy-aware analytics engine built atop a modern architecture intended to be deployed as part of the broader Google Marketing Platform.
Analyze This: Getting to Know Industry Analysts
Industry analysts play a key part in the world of IT. Put simply, they share expert insights with clients, media and investors on how businesses and consumers can take advantage of existing and eme…
Understanding Analyst Influence: Why Analysts Matter
Influencers play a key role in any business and industry analysts are key influencers in the tech industry. Analysts influence all phases of purchase decisio...
SEO Analyst Archetypes Encountered When Hiring
Knowing who to hire for your SEO team depends on what type of team you are building. Learn more about the types of SEOs you will find and traits to look for from our SEO Director, Jake Jamieson.
Are You a Marketing Artist or Scientist?
It's not a conscious decision or something you can change -- you know in your gut which tribe you belong to ... and both paths can lead to success.
The 4 Biggest Mistakes Executives Make With Analyst Communications
Analysts can be a great asset to your investor relations program, but it’s important to handle these relationships carefully. Here are four mistakes to avoid.
Analyst: Online Ad Market Is ‘Maturing’ As The Big Two Becomes The Big Three.
Online advertising is showing “some initial signs of maturity” according to Pivotal Research, which notes after a decade-long period of growth the pace of those increases are “showing some signs
What Makes a Company a Digital Master?
George Westerman, Research Scientist in the MIT Initiative on the Digital Economy, explains how large companies in traditional industries are using digital to gain strategic advantage.
