Top Down Systems Corp
Rockville, MD:
Customer Journey Mapping Example: An Auto Claim
To identify and address customer experience gaps is by mapping out critical customer journeys to see what works and what doesn’t from the customer’s point of view.
How to create a frictionless customer journey
Just kidding! There’s no such thing as a Frictionless Customer Journey. If you’re reading this because of the implicit promise in the title, then you’ve fallen for an age-old marketer’s tactic; an offer that’s too good to be ignored. If you’re an experienced marketer, you probably suspected the statement was false, but maybe you had …
Why mapping the customer journey is so hard
As marketers, it's our job to understand the journey that our customers take from discovery to purchase. How is that going?
Why the customer journey is a hero’s journey. Sort of.
We take a look at what exactly a story is, and why that might help us when thinking about customer journeys.
5 tips for creating a cohesive customer journey
Integration of customer data across all customer touch points is key for achieving a holistic view of customers and responding appropriately at each interaction along their journey. Organisations that successfully integrate their customer data are able to better target, engage, sell and satisfy prospects and customers. Senior-level marketers who have successfully integrated their customer data
