Emerging Technologies Center
Canton - Baltimore:
The Craziest Things Brands Are Doing to Leverage the Royal Wedding
Some promotions are clever and good efforts while others... aren't.
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
8 ways blogging can build your startup's brand
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
7 Things Great Brands Always Do
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
Blogging Trends: How to Leverage
Get the highlights of what 1,000 bloggers told Orbit Media and tips to make your blog a powerful content marketing tactic. – Content Marketing Institute
Everything You Wanted to Know About Working with YouTube Influencers
YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)
Your logo says a lot about your brand. Are you sending the right message?
How Important is Quality When it Comes to Swag?
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your co…
Is This "the Secret Sauce” to a Brand that (Really) Sticks?
Secret Sauce — that special ingredient that transforms something ordinary into something spectacular and impossible to ignore. The slogan
How to Leverage the True Potential of Landing Pages
In this article you will learn how to create high-converting landing pages that will encourage your prospects to take action every time.
7 Tips to Leverage the Power of SMS Marketing
Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.
Color Psychology: How Your Choice of Colors Impacts Your Brand
The color choices you make for your company logo, your web site, your email newsletter – in other words, the colors you choose for branding your company – al...
The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals
Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
4 Everyday Examples of How Marketing Can Leverage Machine Learning
Machine learning is everywhere—from social media to bots writing television scripts, the implications for marketing are vast. With these four examples of machine learning, you can understand how you're already using machine learning now to implement it into your marketing efforts.
It's a Revolutionary Time in Brand Building
Six Factors Accelerating the Growth of Brands in the Digital Revolution
6 Easy Strategies to Spread Your Brand
The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a
