For every business, brand positioning is very important. However, that is not all, popularizing a brand as well as retention in the mind of the potential
Your logo says a lot about your brand. Are you sending the right message?
The color choices you make for your company logo, your web site, your email newsletter – in other words, the colors you choose for branding your company – al...
Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
When you're an emerging brand looking to grow, here's what you should be focusing on.
Your personal brand is everything and when you're in a business setting, the rules are slightly changed. You need to know these essential business etiquette.
Ten tips for picking the right palette for a company's demographic and product.
A great brand name can make you money, while a bad one can devalue your company.
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop decided to look into it.
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.
There's loads and loads of literature on the effect that colors have on us. Unfortunately, not much in there has any scientific background. I've decided to only include information that was backed by scientific research.
Do you have a brand color? As you build your personal brand in the digital world, using your brand color consistently will help you be recognized and remembered.
Whether you are launching an innovative startup or starting a new business, knowing the right color dynamics on the behavior of your customers can boost the cha
A lot of thought process goes into evaluating the public image of a business or brand as perceived by the client and customers. But you would be surpr
Never pass up on the opportunity to heighten brand awareness (using whatever avenues available).
If you are developing a current personal brand there are steps to get you started, according to author, professor, and personal brand expert Dorie Clark.
How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.
Before I took these 8 steps to create my personal brand, I was in a job I hated and my career was going nowhere.
What Are You Trying To Do? Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective...