Community Conscious Radio
Member-sponsored, Non-commercial FM community radio station serving the Tampa Bay area since 1979 with diverse programming, news and public affairs.
Look What I Found Chilling In Front Of The Radio Station
Even Blowing Up My Face Doesn't Make It Look Any Better.
How Radio Stacks Up In The Categories Where Consumers Are Spending More.
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different categories. Understanding which verticals are on the upswing
Are these mystery radio bursts messages from ALIENS?
Scientists are trying to work out what is causing Fast Radio Bursts (FRBs). The strange signals occur for a few milliseconds and come from nowhere.
The Weird Machine That Measured Radio Audiences in the '30s and '40s
In the early days of radio broadcasting, there was no easy way to tell how many people were listening to the soap operas and prestige crime dramas, and, subsequently, how many were actually hearing the radio ads for tooth powder and name brand coal for your furnace—information that advertisers desperately wanted.
Why one LA radio station is making a mess by not having local hosts
Radio’s Biggest Advertisers Rethink How They Market To Multicultural Audiences.
As more companies announce major diversity and inclusion initiatives, big brand marketers continue to rethink their strategies on how to better represent multicultural America in their advertising. Those efforts are
Advertising Statistics Small Business Owners Should Know
Do people still look or listen to ads? Do they remember what they see? Is it worthwhile to spend money on traditional advertising methods such as radio, television, or magazine ads? These and many other questions are answered in our look at advertising statistics that all small business owners should know. We’ve taken a broad...
Benefits of Radio Advertising
A Video Explaining the Benefits of Radio Advertising What are the Benefits of Radio Advertising? Welcome to an audio explosion in a digital world. Sound affects mood. What’s the emotional perception of your brand? Sound is 360 degrees. Is your brand everywhere? Sound makes memories. Is your brand memorable? Sound is intimate. How do you …
Do You Know This Jesus?
Community Service: How You Can Act on Catholic Social Teaching Every Day
How I learned to move beyond an occasional mindset of giving back, and integrate community service into my life more holistically.
Should You Be Advertising on Digital Radio?
Yes<br>Okay, we’ll explain. Two of the top five most popular apps are used for streaming music. People in America now spend more of their time using their smartphone than their TV. Just over half of Americans ages 12 and up listened to internet radio in the past month.<br>So there’s the facts—here’s how it can work for you.<br>The digital data that’s collected from people is amazing. The internet knows which Ikea couch you like, which food you looked up the calorie…
Radio Does This Better Than Digital.
Many local sellers and sales managers have fought as auto advertising dollars drifted from traditional media like radio to fund digital ads. But that doesn’t mean traditional media - including
About Willow Creek: What Do I Think?
I’ve been asked by at least fifty different people, both in person and via the Internet, what I think about what happened at Willow Creek Community Church. Which means I’m asked “Scot, you were part of the church for almost a decade, so what do you think happened?” What I think can be reduced to …
The Ultimate Guide to Local Engagement Strategies
Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we
Why community is important
When we hesitate or downplay our need for community we are downplaying the image of God in us.
Digital Ad Sales Grow As Radio Opportunity.
If media companies needed any more encouragement to ramp up local digital ad sales efforts, a new report from Borrell Associates provides it. The report shows large market radio clusters
What’s Wrong with Radio Station-Produced Commercials?
When venturing into the world of radio advertising, you might consider having a radio station produce your spot for free.
Why You Need A Radio Jingle for Your Brand
A classic method of advertising that still working well today. Radio jingles make a company stand out and allows listeners to establish an emotional connection with your brand. Check out some of the Push Button Productions radio jingles and how our process works.
Radio Advertising: Should Your Business Try It?
What gets more attention than TV, smartphone videos, or streaming podcasts? If you guessed AM/FM radio, you're right. Here's why your small business should explore radio advertising.
Radio Experiments With Audience Mapping To Grow Auto Sales.
The old saying a picture is worth 1,000 words is taking on new meaning when it comes to media planning. Some radio stations are having success with a new market
