Insight Venture Partners
Midtown - New York:
Colorado’s Quantum Metric raises $25 million for software that catches costly UX errors
Quantum Metrics helps companies calculate how much lost revenue comes from bad checkout experiences and other website design issues.
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
THE IoT PLATFORMS REPORT: How software is helping the Internet of Things evolve
The Internet of Things (IoT) is growing rapidly...
What makes a good chatbot UX?
There’s been a lot of talk about chatbots in the past year or so.
Content Bubble II: What Metrics Matter?
In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)?
Doing Well By Doing Mobile Well
The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based a…
Serverless or Containers? Why Not Both?
Enterprises are shifting away from building software as a monolith - one large product. They are creating software in small loosely coupled segments, so it’s easier to isolate them and decentralize a suite of software products. Smaller, more nimble teams are embracing microsdervice architecture so they can develop faster and more independently from the infrastructure.
Video: UX for the Connected World of Things
A lot of effort goes into the mundane, boring things that no one really finds sexy, but when they don’t work, you find really annoying. This is particularly true in the growing world of IoT, affecting your everyday devices. We’ve covered the topic of Internet of Things a couple times, and we’ve got a video [...]Read More...
A UX trend gone too far?
As online consumers - are we are all being rushed into everything a little too quickly these days?
Why it’s so costly for departments to skimp on tactical communication
Think tactical headset first, not last, when assessing the communications needs of your officers.
Why Not Using UCaaS Could Be Costly to Small Businesses
With its expansive coverage and broad offerings, unified communications (UC) finds a natural home wi
Metrics, metrics everywhere: How do we measure the impact of journalism?
We need to get beyond counting pageviews and ad impressions and build better ways of judging how our work changes the world around us.
Marketing Trends: Are Engagement Metrics Dead?
Engagement metrics used to rule our lives as marketers. Since Google and Facebook are invoking more quality-over-quantity, are we finally free from 'likes'?
Do You Own a Service-Based Colorado Business?
Here at All Access Insurance, our job is to ensure that you have the coverage in place for your individual type of business before you need it<br>Our products feature a variety of discounts based on your workers’ compensation history, age and condition of your property, training and experience of your staff, and accessibility to local emergency services<br>Property Coverage<br>Insure your building and business personal…
How I’m making sure I don't raise a cyberbully
OPINION | Since it continues to stay in the limelight.
A Costly Commercial Insurance Mistake: No Ord. Law Endorsement
If you have to re-build after a disaster at your business, the cost to do so will now include becoming code compliant, handicapped accessible, sprinklers, et...
Internet of Things (IoT): The UX Challenges
The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data.
How Dark UX Patterns Target The Most Vulnerable
A dark user experience pattern is loosely defined as a way to trick users into performing certain actions. These actions always benefit the company employing these techniques, and often leave user out of pocket in at least one way. Sometimes this is monetary; other times it's at the cost of privacy, time, or even user rights. Some of the most common dark patterns include disguising advertisements…
Top 12 Costly Mistakes To Avoid When Choosing a PPC Agency
Don't get stuck with a used car salesman as your ppc agency. Learn the top 12 costly mistakes to avoid and educate yourself on how to pick a winner.
Why Transparency in Marketing & Organic Content Are Increasingly Vital
Troubling headlines of faulty digital metrics are tough to ignore for marketers. And we shouldn’t ignore them. We should confront these issues head-on.
