Oncampus Advertising
Central - Boston:
College Target Marketing for Specific Demographics
There are over four-thousand colleges in America. With that many different institutions it is guaranteed that not all of these schools have the same demographic makeup meaning advertisers cannot market to every college campus and receive the same results. There are technology schools that cater to males in the STEM fields; large southern schools that …
Why Consumer Intent Is More Powerful Than Demographics
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
The End of Demographics: How Marketers Are Going Deeper With Personal Data
Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs...
WHEN IS A DEMOGRAPHIC NOT A DEMOGRAPHIC? It’s a PERSONA!
I had the opportunity to review a website for a client. Of course, the conversation got around to content. I asked a simple question: Who are you targeting and what is a common question asked …
Where Is My Target Demographic?
With the decline of television viewing, and the rise of internet use and social media, it may be time to redistribute advertising budgets in a way that will reach modern audiences. But the choices are endless, and there are so many outlets, each with its own ‘personality’ and dominant demographic. For retirement living and care ... Read moreSocial Media — Where Is My Target Demographic?
Finding your audience with demographics
Grow your business faster with machine learning: Part I<br>Marketers are increasingly turning to Google’s machine learning to meet consumer expectations and grow their business, faster. To learn more, read the first post in our three-part blog series on machine learning.
How to Target Your Content to Every Demographic [INFOGRAPHIC]
The implications for content creators seem clear. Target Baby Boomers on Facebook with articles of about 300 words and slower-moving videos.
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Three Marketing Tactics to Tap Into the Emerging Apple Demographic
Customer Behavior - Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
Demographic shifts: a social media marketer's worst nightmare?
For digital marketers, understanding the audience a platform offers access to is crucial. After all, if you don't know who you will be reaching, it's all but impossible to craft messages and experiences that resonate.
The Growing Demographic Marketers Don't Know About
Norms are changing and stereotypes are being broken down. It's hard for companies and marketers to keep up. A new study shows one demographic is growing fast and a one is just now making itself know.
5 winning demographics you should be tracking
Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now.
The Demographic Your Digital Practices Can't Ignore
Companies will have a distinct competitive advantage if they adopt digital policies that address the needs of older consumers.
Infographic: Which Demographics Use Social Media?
With social media ad budgets forecast to increase 64% this year, marketers need to know more about who’s looking at those ads. U.S. consumers spend 20% of their
Why Demographics Matter to Small Business Marketing
Knowing your audience demographics helps you make more informed marketing investments.
How to Efficiently Use Demographics to Understand Your Target Audience
Marketing segmentation allows you to take advantage of demographics to know who your customers are and how to craft an unbeatable marketing strategy. By reading this ALTA Digital Blog post, you'll get to know how to use demographics to understand your target audience and reap the profitable rewards
5 Demographic Trends Changing the Face and Future of Marketing
Marketers rely on demographics to determine the direction of their strategies. Understanding the ethnic, financial, and lifestyle aspects of the current and future population is how marketers develop their messages, so any shifts in these demographics can have an enormous effect on their efforts. According to Pew Research Center, both the look and the lifestyles...
How Demographics and Technology Impact Viewing Habits
Determining which online device belongs to which family member is a crucial step in marketing, writes Benjamin Reid of Elasticiti.
What the Changing Demographics in the U.S. Mean for Your Brand
The time to start building an inclusive brand is now.
How to Use Demographic Data to Grow your Brand
Before there was a thing called the internet – brands used demographic data to understand, segment, and convert people to…
How different demographics 'really feel about ads'
New research on emerging ad formats finds 75% of ad clicks are unintentional.
Why Asking for Demographic Data Pushes Some Customers Away
Data is a powerful tool in building an inclusive brand. However, don't let the process of capturing it push the customers you want to serve away.
