Tech Columbus
Columbus, OH:
Clarivoy Out to Change the Way TV Advertising is Bought, Sold and Measured
When a business runs any form of advertising, they want to know how it’s working. Is it reaching the right audience? Is the audience responding? With certain forms of media, like digital banner ads, it’s more straightforward to measure a click. But what about television? Columbus-based startup Clarivoy is out to change how the effectiveness of television advertising is measured.
“Clarivoy utilizes actual TV viewership data and sales data from our clients to connect the dots between commercials and sales,” says CEO Steve White. Developed into software-as-a-service platform called TV Analytics, Clarivoy pinpoints the exact time a television ad runs…
Social Media Branding: How To Build An Aesthetic Brand On Social Media
Social media branding is about using the right methods and tactics to build your brand and engage with your target audience on social media platforms.
Top Trends in Social Media
A number of brands and advertising agencies rely on social media to connect with their audience. There are some top trends in social media to know.
Why Is Social Media So Enticing?
What keeps us on social media for so long and checking so often?
How social media is changing our brains
Social media is no longer a niche product. It’s now a core part of the communications infrastructure from the global to local levels. It shapes our...
How to Avoid Extremism on Social Media
Extremist groups have been trolling the internet for decades, and they have learned to temper their words and disguise their intentions. A new scorecard can help users—or parents, or advertisers, or the social media companies themselves—understand when they might be interacting with extremist content.
How Targeted Ads On Social Media Drive People To Extremes
This article is part of TPM Cafe, TPM’s home for opinion and news analysis. It first appeared at The Conversation. Have you had the experience of looking at some product online and then seeing ads for…
How to Use Social Media to Improve Link Building
Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building strategies that work in unison. In turn, these could deliver increased site visits, brand awareness, authority, engagement, and sales. So, despite what you might currently believe, strategic use of Social Media can improve your link…
How to Use Hubspot to Connect Social Media Accounts?
Hubspot is a tool that marketers can use to not only monitor emails and website traffic, but social media as well. Using Hubspot to connect social media accounts can put your business in the driver's seat in terms of monitoring.
How To Monitor Your Competitors On Social Media To Get Results
Watching what your competitors are doing on social media isn’t spying, it's a smart marketing strategy that can give you a competitive advantage.
Memes: What they mean and their many uses on social media
You must have seen those humorous, absurd, niche, and self-referential video clips or images circulating on social media meant to amplify a message and infuse it with the intended emotion. The...
12 Social Media Tips We Uncovered Online
Social media tips: We dug up advice directly from social media platforms on how you can maximize the time you dedicate to digital marketing
Simple Guide to Social Media Advertising (+ Examples & Types)
Learn about social media advertising and the types of ads available on every popular social media platform from Facebook to TikTok.
How Social Media Trends Can Influence Your SEO
If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.
Why Social Media is NOT Effective As Advertising (Well Sort Of)
Today, I’d like to talk about a trend I’ve observed. It’s a trend that’s turning into an engagement epidemic in…
What is BeeKonnected? 😎 Stop Social Media Addiction
What is BeeKonnected and why do we call it a social media addiction disruptor? It has been said that when the service is free, the product being sold is YOU....
How Social Media Algorithms Work [Thoughts After Dark]
With new features on Instagram that allow you to hide your “like count” to “depressurize people’s experience,” I’ve begun to wonder why people are often complaining about social media algorithms and how they promote certain posts over others. I’ve seen my own friends say they are tired of being “shadowbanned” and no longer receiving the engagement they normally do.
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What social media site has the biggest carbon footprint?
How to defeat social media algorithms (and why you should try)
Image of the article titled Photo: Tada image ((((Shutterstock). Social media platforms from TikTok to Twitter charge you nothing to use their services, except that you have everything you need to know about you. Part of that data collection strategy is based on algorithms that determine the type of content to display based on past …
Memes as propaganda: 22 devious techniques used to weaponize social media
Memes communicate complex ideas quickly and efficiently, but that’s precisely what makes them so dangerous.
