Overhead Door Company of Greater Cleveland
Columbus, OH:
6 building product trends for 2011
Photo: Ply Gem Windows’ Builder Series Pocket Door can span up to 12 feet and is just $400 for the base model. If you missed the results of our annual 101 Best New Products report, I encourage you to check out our landing page for the 2011 winners, www.HousingZone.com/101BestNewProducts/2011.Each year, the Professional Builder staff teams with the editors of Professional Remodeler to evaluate hundreds of building-industry products introduced during the previous 12 months to come up with our 101 Best. Besides learning about what’s new and cool in residential construction products (like smog-eating roof tile!), the judging process allows us…
Innovation Is as Much About Finding Partners as Building Products
Six Building Product Design Trends
At the International Builders' Show, we identified six new home construction and repair/remodeling design trends.
How Building Product Manufacturers Can Benefit From Augmented Reality
Building product manufacturers are no strangers to technology. Manufacturing robots, IoT, automation, Industry 4.0 and integrated digital supply chains are just of few of the tools employed by manufacturers to improve efficiency, boost productivity and ensure the quality of their products. Over the past couple of years, an unexpected technology has started to make its …
How to Align Your Building Product Brand Teams
How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision pending. 67% of salespeople don’t reach their sales quota. Only 25% of sales […]
Why Building Product Brands Need to Visit Jobsites
Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product brands. Do you really appreciate who uses your product? As someone responsible for a team of sales and […]
9 Essential Tips for Building Product Pages That Convert
95% of our purchase decision making happens in our subconscious mind, according to Harvard Business School professor Gerald Zaltman. Therefore, reading something as simple as a product description can influence a consumer’s behavior. And that’s good thing! Because ecommerce business possesses the power to accelerate sales. In order to persuade shoppers, companies must write compelling …
How Building Product Brands Can Create Loyalty
On any given day, people interact heavily with their iPhones. Walk a mile in a pair of TOMS. Drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off repeat customers who purchase items with predictable frequency. Building product makers face a different set of challenges. Building owners …
What Building Product Brands Need to Know About Podcasts
The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement — in comparison to ads — which are less likely to be trusted. Consider that the Influencer Orchestration Network (ION) reported that, on […]
How Building Product Brands Can Simplify Decision-Making
Having an abundance of product choices so that you can find exactly what you’re looking for sounds great, right? Consider, for example, the toothpaste aisle in any drugstore. As you walk down the aisle, you are greeted by seemingly endless variations on what is, in essence, a pretty basic theme. Looking for minty fresh whitening […]
Ways to Deliver Better Customer Service for Building Product Brands
Responsive customer service is designed to foster commitment and trust. Yet when most people hear the phrase “customer service,” their typical understanding is from the end user’s point of view. But we must remember that customer service — and the trust that it builds — is equally critical in business-to-business relationships. There are significant differences […]
How to Create Brand Voice for Building Product Brands
Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It determines how a brand sounds and feels to a customer or prospect. A […]
Installed Building Products
Installing various types of insulation including fiberglass, cellulose and spray foam into residential construction and commercial projects.
Quarrix Building Products
What is a ridge vent? How does it work? How do you install it? Answer all of those questions with this video! See how to install Quarrix Ridge Vent, the most...
Sustainable Building Products
DuPont™ Tyvek® and other building envelope materials have received the Green Approved Product Seal as sustainable building products.
