Every customer service interaction has the potential to build loyalty and trust with a customer, even the password reset answers you provide. The key is being proactive
If a customer needs help resetting their password, you could just send them instructions. Better yet, you could take a deeper look. Maybe this person has been inactive for 90-days. Along with resetting their password, you can ask why she is re-engaging with you and offer to help accomplish her ultimate goal
What started as a…
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