A strategically planned sales or promotional campaign can boost revenue. Here's how to plan one with templates and ideas to follow.
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.
It takes a lot of time to find the most effective method of driving online revenue. Social media quizzes are affordable and effective.
We looked through some successful campaigns from the past year to figure out what they did right, and what lessons they can provide.
Content - With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But theyand youcan't do any of that if you can't get people to register and ...
Email Marketing - There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these four tried-and-true tips will come in handy.
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
A complete guide to developing and writing a content marketing strategy from beginning to end - including a free template!
If you can’t think of an original idea of your own, there are plenty of places for you to find inspiration for your social media campaigns.
Your next social media campaign can be inspired by these 5 social media campaign ideas.
Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong? Well as …
Learn how to use Pinterest as a way to increase brand engagement and generate revenue for your business.
Search Engine Marketing - You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
For communicators looking to implement visual campaigns across the social spectrum, there’s no shortage of things to consider when building a measurement framework.
Explore business models that can help publishers generate revenue from their content.
They’re rare. There are very few that exist in the marketing world. These are the marketing tactics that affect both traffic and conversions.<br>The two most important numbers in digital marketing are traffic and conversion rate. Multiply the first number by…Read More ›
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Learn how to set up and execute your own mobile marketing campaign.
Get The Conversion Marketer's Guide to Landing Page Copywriting and start writing brilliantly persuasive copy for all your marketing campaigns.
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.