Engenio Information Technologies Inc
Wichita, KS:
Are you a Customer Data Broker?
Is your organization positioned to become a successful customer data broker? Enterprise IT strategies change so fast it’s getting harder for cloud and hosting providers to keep up with the pace and deliver and deploy cloud hosting services.
How analyzing the small customer data can make a big difference
Advances in collecting and analyzing enormous amounts of data affords us the opportunity to develop better and more precise products. However, this data may not be as important as the 'small data' thatg is available from your users and customers.
How to apply predictive analytics to customer data
Empower your front line to make effective and informed decisions at point of contact during customer interactions. IBM predictive customer analytics solution...
A complete guide to customer data
Customer data can be collected and stored across multiple platforms. Different types of data come from different sources. That’s why you need a platform
How to manage customer data
See which technologies retailers use to verify customer data, how to get you started in improving customer data, and how to get senior management buy-in.
How to collect customer data effectively
Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place. Customer […]
Why customer data is increasingly important
Insightly customers use custom CRM features to make the most of their customer data platform: better manage activity and improve customer relationship building.
What is Your Customer Data Worth?
Your database is a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA.
Protect customer data with these 5 essential steps
When companies engage with customers, they also inevitably obtain sensitive data. Learn 5 essential steps to take to better protect customer data and retain customer trust.
6 tips for effective customer data mining
Effective customer data mining can lead to future sales and enhanced customer service through shopping recommendations and fewer opportunities to mishandle data. Get six tips for mining customer data.
This Is How Identity Resolution Works in a Customer Data Platform |
Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional and technology-specific silos is to have one master record for each person. This way, marketers and other business users can be certain their messages reach the right person through the …
How to Collect Customer Data Without Being Creepy
The more you know about your customers, the better you can serve them. But what you do with that data makes all the difference in the world.
How To Build Support For A Customer Data Platform
Marketers who lobby for a dedicated CDP often have to convince their organizations that existing systems aren't equal to the task.
Why Customer Data Platforms Are Gaining Traction
The holiday shopping season sent a clear message to marketers: if you don't have a holistic, data-driven view of your customers, you'll be left behind. Online and in-store boundaries are blurri
4 Tips for Managing and Using Customer Data
Customer data is the lifeblood of your organization, but it’s only valuable if it’s managed properly. Are you strategic with your customer data?
MarTech Landscape: What is a Customer Data Platform?
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
How To Bridge The Gap Between Customer Data And Analytics
For businesses today, there’s a major gap between pieces of information and analyses that can drive strategy.
Customer data is a valuable asset. Why not treat it that way?
As some put it, personal data will be the new “oil” – a valuable resource of the 21stcentury. It will emerge as a new asset class touching all aspects of society.
Customer Data Platforms, The Answer for Customer Identity Management?
Customer data platforms help businesses deliver on customer expectations by bridging internal data silos. Some points to consider when exploring CDP options.
Why Your Customer Data Platform Is a Failure
Using CDPs to drive marketing campaigns forget about the "customer" in the name.
How Customer Data Platforms Are Banking on the GDPR
The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation.
