If you’re only looking at basic metrics for your business event registration pages, you’re missing a lot of crucial insights you could be getting from your data.
If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. […]
Listen to this blog post as a podcast:<br>Need more and better leads from your content marketing? (I mean, who doesn’t?)<br>Email marketing is still the go-to tool for getting and nurturing quality
But this isn't a simple addition of a few extra features.<br>It's a completely new approach to the kind of data that online marketers focus on. Very little data helps you make confident decisions on where to take your business. Without the right data, we'll never be able to make the right decisions.<br>We put together this PDF to show you what's missing.<br>You'll see:<br>The advantages this will give your business.<br>How current analytics tools hold your business back.
Need some inspiration for your personal promotions? Check out these self-promotion projects from the HOW Promotion & Marketing Design Awards.
The world of marketing has been in a state of constant flux. The methods for customer outreach and conversion which were once reliable are fast becoming obsolete. Earlier adverts on television disrupted your favourite show. Banner and video ads popped up when you were reading something. But, influencer marketing has changed this. The phrase “influencer marketing” can be often heard today. If executed correctly there are several benefits of influencer marketing.
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine wha...
Metrics & ROI - Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics.
Customer Relationships - By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ...
For communicators looking to implement visual campaigns across the social spectrum, there’s no shortage of things to consider when building a measurement framework.
Real-life dashboards, KPIs, and reports from Moz that show you how to measure and report on your community's business value.
Trying to determine the ROI of a marketing campaign when you don't have direct sales? There are ways to see ROI success from marketing that aren't money.
So, you’re running your inbound marketing, great. But how do you know what’s working? Use these 4 Key Metrics to measure and learn what works, what content gets the best results, the most valuable links, the most new user signups - and start showing your boss the impact you’re making! This guide shows you 4 key metrics to measure.
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your co…
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill.<br>The measurement of Return on Investment (ROI) on
With the proliferation of tools for both measuring and automating your marketing efforts, startups aren't exactly wanting for real-time marketing data. But while spreadsheets an...
Being a successful digital marketer is hard to get right, and it's changing every day. The only way to keep up with these changes is to innovate.