How many of these decorated your binders or were taped on your walls?
The most successful global advertising starts with an insight. To be both enduring and global, the insight has to be based on a fundamental human truth.
Want more visibility on Pinterest? Learn how to use Pinterest search ads to promote your products and services to your ideal customers.
Have you ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don't. Millennials—and the rest of us—are embarrassed for you.
Banner ads are one of the most effective forms of digital advertising. But creating clickable banner ads depends on design - this article reveals the secrets.
If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you.
Do you ever feel like someone’s watching you, especially when you’re online? That’s not coincidental. Those are called targeted ads!
As audiences consume media differently advertisers have an opportunity to engage in a more meaningful and fruitful capacity.
Want to feel depressed about marketing? According to eMarketer, display ad spending is expected to grow a whopping 24 percent this year. Now, I made a couple of assumptions with that lede.
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.
Whether you are in-house, or at an agency, chances are you've noticed how important Shopping Ads are for any Ecommerce account (and what's with all that Sm...
There is something about a testimonial that just works. What makes testimonial ads so effective, and how can you leverage them? Find out.
If you're going to see advertisements online anyway, wouldn't you rather see the ones that mean something to you?
Whether it be tapping a gif, answering polls or playing games, the enhanced engagement of interactive advertising is making a lasting impression on audiences. Apart from boosting brand awareness and driving sales, ad campaigns are increasingly becoming interactive to benefit from the customer data and insights they can deliver, as well as inform more efficient marketing strategies.
Next time you receive a push notification from a store’s mobile app for a 50% off coupon when you walk through their door, you can blame geotargeting. But how can you harness the power of location-based marketing for your own brand?
Unlike banner ads, native ads require the use of both hemispheres of the brain. This results in great engagement, retention, and action.
You don't need frustrating, in-app ads to make money.
Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it…