Ibs
Northwest - Virginia Beach:
14 ways blockchain in marketing and advertising is getting our attention
In todays marketing and advertising glutted world product placement is a constant. Whether its throu...
Advertising Ideas and Examples to Inspire You
New and fresh creative examples of advertising ideas to inspire you.
Why Your Visual Advertising is Failing: Display Advertising 101
Do display ads work? If you’re going by the number of clicks, the answer is a deafening no. In f...
The Definitive Guide to Digital Advertising
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
This Infographic Explains What Native Advertising Is
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
Social Media Advertising: The Complete Guide
In this complete social media advertising guide, we dig into everything you need to know about launching a social ad campaign.
How Advertising Targets Our Children
With children bombarded with advertisements all day, parents need to limit screen time and discuss the message behind the advertising.
11 digital platforms and tips to improve your advertising strategy
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
How to Navigate the Social Media Advertising Solar System [Infographic]
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
![How to Navigate the Social Media Advertising Solar System [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2017%2F02%2F08%2Fi%2Fhow-to-navigate-the-social-media-advertising-solar-system-infographic.jpg)
Are Marketers Skeptical of Native Advertising?
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.
Do Consumers Believe in Advertising? [INFOGRAPHIC]
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
![Do Consumers Believe in Advertising? [INFOGRAPHIC]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2013%2F08%2F22%2Fi%2Fdo-consumers-believe-in-advertising-infographic-.jpg)
How B2B marketers can win the battle for attention
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities.
14 huge trends that are changing the face of design and advertising
D&AD and The Future Laboratory reveal what you need to know to push the boundaries in your work.
8 Tips for Producing Advertising That Sells
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
How Does Native Advertising Survive?
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
Why We Should Focus on Attention, Not Clicks.
Millions of blog posts are published every day. A small percentage gain traction and attract readers.
Why Tracking Attention is Important in a Digital Age
How do you keep your audience's attention in this noisy world? More importantly, how do you create brand awareness and brand loyalty? Robert Lanterman explains
How Video Advertising Can Drive Store Traffic |
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic
Why Your Business Needs to Pay Attention to Consumer Feedback
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
How Virtual and Augmented Reality are changing advertising
In this article we investigate how virtual and augmented reality are changing advertising.
