The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour. They are essentially telling the retailer what they want in their own words.
Supermarkets know the marketing merchandising tricks of the trade. Do you? Read on to see how you're getting bamboozled.
The main problem with banners is Banner Blindness. It is a well-researched phenomena. When customers are focused on searching something they just don’t “See” the banners. They just ignore them so nothing will divert them from their current online activity. To beat this blindness you need to ensure your banners follow a few simple rules:
Brand merchandising can be a powerful tool for marketing and growing your business. We laid out the basics and benefits to get you up to speed. Learn more.
It's getting harder and harder to spot fake sports merchandise as the people producing these counterfeit goods are getting more clever.
Need a visual boost in your optical dispensary? Read on for 6 new and unique, sales-enhancing ideas for successfully displaying your frame assortment. Tip: Be sure… more
When competition is fierce and customers are continuously bombarded with products and services, how can you stand out from the crowd? How can you make customers believe that what you offer is superior? How can you gain their trust and loyalty? Branding is the answer. While good branding can help you stand out and be …
It's important to maximize sales in all of your channels while still maintaining a consistent brand experience. Here are several ways to do so.
Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...
Let’s face it, T-Shirts are getting pretty boring when it comes to custom merchandise for your business. Whether you are smaller operation or have a lot going on, more unique merchandise will go a lot further expressing your organization. Expressing your Brand One of the things we specialize in is helping express your brands identity. [...]