Work Life Balance: Free e-Book Download
Download this free e-book for work life balance tips from our survey of small business owners. Find out how they navigate the difficulty of managing their personal time with time at work.
Holiday Customer Service Tips for Businesses: Communication Checklist
Plan for the holiday season with these top tips for businesses. Make sure you inform customers about holiday hours, sales and more with these channels.
Mike Davis Talks Smart Envelope
Valpak's CEO & President, Mike Davis, discusses targeted direct mail marketing and how Smart Envelope provides precise tracking of consumer engagement.
How to Get More Positive Online Reviews (and Deal with the Negative)
Let’s explore twelve ways to gain more positive online reviews, how to approach a negative review and why online reviews matter for your business growth and profitability.
Terminix Case Study |
55% MORE PHONE CALLS MARKETING OBJECTIVE To measure whether double exposure in the Valpak envelope affects consumer response. MAILING STRATEGY/CAMPAIGN Original 2-panel ad split into 2 single-panel inserts (termite control, pest control) Mailed to 1 million households in 4 markets Households selected based on serviceable ZIP codes and routinely used demographics Half of households in each market received …
Travel Marketing Trends: Reaching Consumers on the Go
Americans are confident in the economy again and it’s showing in how they’re spending their vacations. Take a look at some of the top trends across audiences and how your business can reach each one.