Terminix Case Study |
55% MORE PHONE CALLS MARKETING OBJECTIVE To measure whether double exposure in the Valpak envelope affects consumer response. MAILING STRATEGY/CAMPAIGN Original 2-panel ad split into 2 single-panel inserts (termite control, pest control) Mailed to 1 million households in 4 markets Households selected based on serviceable ZIP codes and routinely used demographics Half of households in each market received …
Travel Marketing Trends: Reaching Consumers on the Go
Americans are confident in the economy again and it’s showing in how they’re spending their vacations. Take a look at some of the top trends across audiences and how your business can reach each one.
A Guide to Small Business Word of Mouth Marketing
Word of mouth marketing is actually far different from other marketing initiatives. It might not be that easy to control word of mouth marketing, but, the activity can be managed by building a strong foundation or through direct as well as indirect management.
Field of Dreams: Using Direct Mail to Grow Your Lawn Care Customer Base
Many times, landscaping and lawn care businesses look at marketing as a task that detracts from revenue-producing work. Instead, consider lawn care and landscape business marketing a vital investment in your growing business. Effective marketing with the right agency should free you up and produce more sales.
Harnessing the Power of Print
Choosing a marketing channel is crucial to reach customers. Learn more about creating a clear and consistent brand through printed materials.
Goodyear Case Study |
5.1% INCREASE IN SALES MARKETING OBJECTIVE To measure the effect of Valpak direct mail on tire sales, service sales and number of transactions. MAILING STRATEGY/CAMPAIGN 400,000 households mailed Valpak offers 3 times across 2 markets Households selected based on 5-mile radius around test stores, custom PRIZM® profile, demographics and consumer expenditure data Test and control stores in each …