Does the influx of mail ever feel too overwhelming to handle?
Direct mail can be a complicated and intimidating marketing channel if you are not familiar with it. Don’t let that stop you from using it.
In a world where we rely more and more on the Internet, a direct mail marketing campaign can help to differentiate your business from its competitors. Direct mail can often be a welcome change from t…
Despite the fact that direct mail marketing campaigns are more costly and labour-intensive than digital campaigns, they are very effective - if executed pr
The good part about dimensional mail is that each one may cost more to produce, but you will get more responses with this type of mail.
Over the last 25 years, I have seen a lot of direct mail mistakes.
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing di…
How to create awesome direct mail campaigns, courtesy of Neopost and the DMA.
It's important to embrace technology, but that doesn't mean you can't utilize it with traditional marketing methods.
Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websit...
Business mailing lists still rank among the most customizable and therefore most effective methods for messaging an audience of potential customers. Direct mail may not necessarily be the cheapest, b…
Direct marketing not only has a place in modern marketing campaigns but also pairs well with other channels. See how direct marketing can help create a multichannel experience for buyers.
After your first hurdle of grabbing attention so that your direct mail piece doesn't end up in the trash, the next hurdle is drawing them in.
One of the main reasons direct mail campaigns fail is because there were no clear goals. Before you start to work on your direct mail campaign, sit down and set your goals.
The first thing you need to determine? The close rate needed to break even.
Before you send out your next marketing campaign be sure NOT to make these mistakes.
There's more than one way to track your direct mail results, so don’t feel like you have to go buy sophisticated software to accomplish this task.
Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their w…
I talked with a friend who asked for marketing advice. When she said that Facebook was not working well enough for her, my next words were: “direct mail.”