Designers across many industries are integrating virtual reality design capabilities into their approval processes and saving money while doing it.
VR and AR are all the rage these days! It started out in the gaming industry, which is understandable, but it has transitioned into the worlds of marketing and B2B business. One of the earliest steps into the business world, that I witnessed, was modeling and designing architecture. This is pretty intuitive step, if you …
Brands need to figure out a way to appeal to a new generation of customers who are more receptive to experience than intrusive advertising.
There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go mainstream?
By, Silvia Woolard When Virtual Reality was first introduced, no one could anticipate that it would become such a hype so fast. You can now find it in movies, social media, video games, home automation, websites, and basically, any place that comes to mind. You can visit any equipped technology store worldwide, and chances are …
CameraIQ is hoping to declutter the sensory assault of AR advertising, even as it unlocks cross-platform ad serving.
Augmented reality continues to seep into our culture in lots of ways, so smart marketers should learn to use banner ads to enhance their ads' creative.
How businesses can start incorporating virtual reality tech
Companies with large trucking operations, like UPS, are hoping the technology will improve safety records and foster skill development.
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Apps like Blippar and Zappar deliver a cool AR experience -- if you're really into ads.
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As more and more advertising floods the marketplace, many advertising agencies have been forced to find more "cutting edge" ways to attract consumer attention.