Borrell Associates Inc
Williamsburg, VA:
How Snapchat's Big Changes Impact Advertisers and Publishers
Snapchat is going back to its roots with a retooling that boosts personal messages and lowers visibility for Discover publishing partners.
How Advertisers Seduce Our Subconscious
The vast majority of advertising’s influence on us is subconscious. How can advertisers do this?
Why every digital advertiser should demand transparency
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience.
4 Common Persuasion Techniques Advertisers Don’t Want You To Know About
Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow u…
Why Advertisers Can't Wait to Get Their Hands on Your Selfies
Why "passive hashtags" may be the next big thing in advertising.
Learn to Profitably Advertise and Market Your Brand With These Courses
Grow your business online with help from these courses.
How Top Advertisers Are Spending Smarter
Ten key points from Ad Age's 200 Leading National Advertisers report. Companies are doubling down on digital and eliminating unnecessary marketing costs.
Advertisers Will Change How They Respond To Consumer Purchases
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
From freshers to focus groups: how universities are learning to advertise
As tuition fees climb to record levels, higher education institutions are bringing in aggressive new marketing tactics
How Leading Advertisers Are Using Search for Brand Building
Search provides access to a vast and interested audience and understanding how people search at different points in their purchase journey opens the door for brand marketers to engage this new audience. Leading advertisers are using search to capitalize on new and existing consumer trends, driving awareness and sales at just the right moments.
Why Advertisers Cannot Ignore Blockchain Technology
Blockchain technology gives advertisers the opportunity to increase user trust.
Defining Online Ad Success: How Benchmarks are Shifting as Advertisers Take Aim
If there’s one thing that’s clear when we look at online behavior across consumer groups: every demographic is different. This makes it more difficult to reach some consumers than others. It also makes perfect campaign delivery an ongoing challenge for marketers.
Build Better Blogger Partnerships: Advice for Advertisers & Publishers
If you're looking to start grow your partnerships right away, be sure to read on for expert tips and advice for growing your affiliate relationships - just in time for Q4!
Radio’s Biggest Advertisers Rethink How They Market To Multicultural Audiences.
As more companies announce major diversity and inclusion initiatives, big brand marketers continue to rethink their strategies on how to better represent multicultural America in their advertising. Those efforts are
Why Customers Take Brand Surveys
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research. Check out the study findings.
What I Learned from Surveying Over 400 Influencers
What's the current state of influencer marketing, from the influencers' perspective? Check out this report.
How to Use Surveys at Every Stage of the Funnel
Surveys can be a great source of information about your customers and prospects. Learn how to implement surveys at every stage of the funnel to improve customer experience.
How to Add Surveys to Engage Visitors in WordPress?
adding surveys to engage visitors on the site is another crucial step to take. It gathers the necessary insight about your regular traffic
How to Use Surveys to Research Your Target Audience
A well-designed survey can reveal what your customers want, what motivates them to buy and how to carve out a……
