Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a computer or a car. The term positioning however is murky; how […]
The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverag…
Business leaders mistakenly think PR is only about making phone calls and landing segments on
Say a reporter accidentally records you saying something you don't want the public to hear. There are three ways to handle the situation.
Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
The media relations is an inapt phrase. It really should be the media relationships. Following these guidelines will help you gain this kind of coverage.
PR pros might be well versed in media relations, social media engagement and content marketing, but if you dread pulling together a conference, these insights can help.
A few pieces of media relations advice get passed around ad nauseam . Some are true. Many are not.