Instagram ads are now available to anyone through Facebook's self-serve advertising platform. There are three big reasons to start experiment with Instagram ads.1. Instagram now has more 600 million monthly users.2. Instagram posts get more engagement than any other social network.3. Soon you'll be able to tag products in Instagram photos using Shopify. In today's post we'll cover how advertising on Instagram works, and the exact steps you can take to get started.
SAN FRANCISCO: Pinterest, the social bookmarking website, has announced plans to begin experimenting with paid advertising, opening up the option for businesses to promote certain 'pins' to its 46m users.
I read a great letter this morning, via Mark Duffy, aka @copyranter, by the legendary ad man Bill Bernbach. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB), and directed many of the firm's breakthrough ad campaigns.
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.
Today we live in a world driven by technology. With the tap of a finger or click of a mouse, a vast amount of information is readily available for just about anyone’s use, including advertisers. In our interconnected world, accessible information has given advertisers an edge like never before. They have access to insightful information about the competition, which plays a role in the development of…
The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. Second, the possibilities of becoming much more relevant to each consumer will move the media…
In this exclusive byline for ExchangeWire, Zheng Zhang, CEO and Co-Founder, EnvisionX, argues in favour of blockchain technology to resolve transparency issues, improve viewability, and help fight ad fraud.
US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year.