Most businesses see sales training as a cost when it should be seen as an investment
After all, learning is the source of competitive advantage. And that’s not technical knowledge, it is the soft skills of how to engage, build rapport, and sell a stranger.
I had just finished one of my speeches on the differences between Millennials and Baby Boomers.
A twenty-something woman approached me and said, “You’re right. We do look at things differently. I won’t pay a lot of money…