Good typography in your marketing materials keeps both "readability" and "legibility" in mind. While readability means exactly what you think it means: easy to read and understand, legibility means having sufficient contrast with a background.
Read The UPS Store small business blog for tips and advice to help you manage your business. Today's blog: How to Brand Your Solo Business
Ready to market your brand on Pinterest? Before you start pinning, make sure know how to properly use the social network.
I have a question for print buyers out there: when you see an invoice with a gazillion words on the back about the “terms and conditions”, do you read it? You should. There might be man…
This guide will help you prioritize your business’ specific needs so you can find the right wide-format printer for your application and production requirements. Here are six important factors to consider before making a decision
Looking to calculate the spine width of your magazine or publication? If so, use our free spine width calculator here!
Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours. Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items.
In a previous lesson we discussed how to create a new InDesign Document with bleeds. In this lesson we show you how you can change an existing document to ha...
Managed print service providers can help mitigate a variety of MFP and printer security risks that customers will overlook.
A printer can be a hefty investment for your business. In this guide we cover everything you need to know before buying a production printer. Read on.