Results for Sports Marketing

Never heard of BDA Inc.? Just look at the bottom of a bobblehead. The Woodinville-based company creates branded merchandise for the NFL to the Olympics.

SportsPro’s annual 50MM platform has been expanded for the first time to incorporate brands and properties as well as athletes, painting the clearest and most complete picture yet of where value lies in sports marketing.

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Yogurt and gelatin join a college-sports marketing field normally dominated by financial services, restaurants and travel brands.

Sports clubs need to be wary of using social media in isolation of the wider marketing mix or risk creating digital barriers between their fans that dilutes the experience, sponsors and rights holders warn.

Spring high school sports in New Jersey and much of the country in 2020 turned out to be a washout due to the COVID-19 crisis, but the virus couldn't stop Sports Career Consulting's fourth a

I don’t believe we’ve ever seen a time when there were so few sports being played in the world. So, what...

At first glance it's difficult to tell who the 'Terrible Fans' are in the Abdi Farah artwork bearing that title. The fabric sculpture is a remixed high-school

What is Syracuse hoping to accomplish by purging the word "Carrier" from its publications? Experts in sports law and sports marketing offer their analysis.

how do i contact synergy
Phone or email are likely the easiest forms of communication, but we love seeing our clients in person too! Unfortunately, on-site visits can be challenging since our clients are scattered throughout the country. However, we have been known to engage in Skype video calls from time to time! See below for all the ways you can contact one of our team members.
MEET THE TEAM
Corey has worked for and with college institutions for 16 years starting with…

Quicken Loans sports spending runs more than 30 percent of marketing budget
After U.S. Open on Sunday, Tiger Woods indicates he is unlikely to play in Rocket Mortgage Classic
Detroit Golf Club
The Detroit Golf Club will host the first regular PGA event in Michigan in a decade late this month
Despite indications from Tigers Woods that he won't play in the inaugural Rocket Mortgage Classic in Detroit later this month, organizers of the PGA Tour tournament at the Detroit Golf Club remain…

What if they played a game and nobody came
Pro sports leagues in places as far-flung as Italy and South Korea are about to find out. With government approval, both Serie A soccer and the Korean Basketball League are opting to broadcast regularly scheduled games played in empty stadiums and arenas rather than postponing or canceling them - and the list of events is expanding - in response to the growing coronavirus threat.
The length of the experiment hinges on the progress of…

In sports marketing, a logo never sold a single ticket. Your brand extends past just your logo and reaches all points of your company, marketing and advertising. Read how Tim Booth at Michigan International Speedway views his brand.

Health and physical education teacher Crystal Washington teaches a sports information course that includes sports marketing at Henry Clay High School in Lexington. Students learn how to deal with crisis at a simulated college sports program.

It teaches you how to read minds! Say what!? Yup, it’s true! Studies have found that people who read literary fiction for five to ten minutes a day were able to pick up on and understand others’ mental states. Who doesn’t want to know another person’s every fleeting thought?! Okay, maybe I don’t want to know what everyone thinks all the time, but it is nice to be able to pick up on others’ social ques to help yourself be more kind, empathetic…

Marketing Week's coverage of the highlights from our partners' talks and panel sessions at Festival of Marketing 2019

Recognising that the future of sports sponsorship has moved beyond megastar athletes performing tricks in front of devoted fans, brands are increasingly turning to the grassroots to tell more engaging stories.

Clear your calendar - It's going down! Boston Sports Pop-up Market presented by Rally Sports kicks off on February 28th, and you're invited to take part in the festivities. Nazzaro Community Center in Boston's North End (30 N Bennet St.) is our meeting spot for a day of jackets, jerseys, bobbleheads and hip artwork. Think of it as SOWA for Sports. Bring a fellow fan and get your throwback on. This is going to be epic!

The digital world changes quickly. Sometimes, so fast it’s difficult to know which marketing channels…

2012 is drawing to a close, and retailers and marketers are already looking ahead towards the next big trends in digital marketing. 2013 promises to deliver ...