As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out-of-home advertising from their mix.
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
We think. You win. We are a 25-year-old full-service, integrated marketing and advertising agency in Fort Wayne, Indiana, and Nashville, Tennessee.
CEO wants to put the brakes on his $10 billion ad budget.
Digital ad sales surpassed linear TV in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV.
Twitter is now letting its advertisers fit more text, photos and videos into a single ad than ever before.
Steve Job’s serves as an example of doing agency new business the right way. Steve Jobs has stepped down as CEO of Apple. When it comes to presenting and salesmanship, there’s no one b…
Stats and facts on advertising in the first 50 years of the Super Bowl including ad spending and cost for a 30-second commercial.
Explore the top challenges facing social advertisers in 2017.
Digital advertising has been a "godsend" to the Ad Council's public service campaigns, says the council's former president Peggy Conlon.
If you work on the creative side of advertising, you'll earn a paycheck for, among other things, crafting ads where sloths and hairdos sing and piano players caress keys with 30 fingers on a half-dozen hands.
Dentsu Aegis Network has worked with about a dozen brands testing video guarantees on Twitter, where they can count on delivery of the pre-roll commercials.
Here’s why you should know the difference between native advertising and content marketing – Content Marketing Institute.
Advertisers on Facebook really, really want to know how you feel.
Twitter said today that it expects to see lower demand from marketers over the next three months, a trend it started seeing at the start of the year.
If you ask the person next to you about the difference between marketing and advertising, there’...
15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even
In this article we investigate how virtual and augmented reality are changing advertising.
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