Results for Business Functions

By Tara Lepelletier, Business Development, Cognito
Almost once a week, I find myself attending a networking event or conference. Some are great and some less successful. But no matter how the panels are, the most important part of any event are the conversations. We all know that networking events can be a little daunting or awkward at times, but here are a few ways you might be able to curb that and make a new connection
Put the phone away. It’s tempting to…

The data center architect supports some of the most critical business functions of an organization. Here's how the role has evolved with the advent of cloud.

When searching for ways to increase traffic to your company, the answer may be in an unlikely place: emails. It may surprise you, but for years, email marketing has been a valuable tool to increase revenue and traffic to your business. For every $1 spent, marketing through emails generates $38 in ROI (return on investment). When comparing email marketing to social media, email is 40 times…

Just how integrated is the communication between major business functions at your organization, if at all?

I just finished a bit of reading about sales and marketing spends; it was quite eye-opening (or should I say wallet-opening)
In the just-released Gartner CMO Spend Survey 2015 – 2016, two of three marketers expect their budgets to grow in 2016 by an average of 11%. More interesting to me was Gartner’s notion that due to the growing and widening scale of the digital transformation and its reach into more business functions, there is a definite movement toward tighter integration of sales…

Learn the growth marketing process that will work for any type of business / function of marketing. Give up growth hacks in favor of a data-driven method.

ARTICLE BY: INSTORE Staff
Yes: 49%
For the longest time, I was totally against using my face on ads. One of my friends in marketing has been pushing me to put my face on ads for years. Last year, I finally took him up on that just because I was out of ideas. First, we did a few videos for YouTube and Facebook. Lots of hits and comments and likes. Then I kept it going. I took it a step further and put…

What to do about Twitter, the platform that everyone references but (seemingly) no one actually uses.
This week, Twitter announced a new Explore tab to help people find the best tweets – replacing

These cool tips and tricks may make you reconsider Firefox.

Uber's latest crisis exposes holes in the set-up of the ride-sharing company's communications department and policies, say PR pros.

The Google Maps function, formerly known as Google Places, is now part of the Google My Business dashboard – Google’s dashboard for managing and tracking your online presence across Google’s va…

Algorithm underpinning Internet security falls to first-known collision attack.

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.

Facebook's testing a new reminders option to help Page owners maintain activity.

Using a new MRI technique, researchers found that adults with mild cognitive impairment (MCI) who exercised four times a week over a six-month period experienced an increase in brain volume in specific, or local, areas of the brain, but adults who participated in aerobic exercise experienced greater gains than those who just stretched.

State public health officials have been trying to construct an alternate reality recently to explain what’s become of Maine’s public health nursing program.

First: watch the video. Japanese artist Riusuke Fukahori paints three-dimensional goldfish using a complex process of poured resin. The fish are painted meticulously, layer by layer, the sandwiched slices revealing slightly more about each creature, similar to the function of a 3D printer. I really

Excel is one of the most important tools for any growth hacker. Every single day you'll have something to analyze in Excel, whether it is an onboarding funnel, a cohort analysis, a SEO/SEM campaign, or a simple budget. That's why you need to know Excel like the back of your hand. There are two ways you can learn Excel. You can choose between learning by reading the Excel functions from Microsoft's website, and figure everything out as you go, or you can do…

Local rival Zomato will reportedly acquire Uber Eats' Indian business and Uber may invest up to $200 million in Zomato as part of the deal.

An FDA-approved drug has been identified that can create the elusive and beneficial brown fat. Mice treated with the drug had more brown fat, faster metabolisms, and lower body weight gain, even after being fed a high-calorie diet. The researchers say the technique, which uses cellular reprogramming, could be a new way to combat obesity and type II diabetes.