It is inevitable, and absolutely certain, that we’re all dealing with changing customers. We are all in a maelstrom of information, of stimulus, of crap. We change every second of every day. It’s a fair guess our customers and prospects do, too
What we need to know is why and how we faced with changing customers.
You may say, oh, I’m close to my customers. If they were changing, I’d know.
But you won’t. The technical divide is very deep and very wide.…