Results for Maps & Guides

Los Angeles Public Library's longtime map librarian Glen Creason explores the geography of Boyle Heights through the neighborhood's culinary landscape.

A customer journey map can be a valuable tool in developing a successful growth strategy. The process of developing a journey can be as beneficial as the deliverable itself. Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that …

YouTube's new Trends Map will be a valuable tool for marketers who want to keep up on trends and shares, especially when wanting to look at specific gender or

While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year ago. Well, I

​On the 28th of August, the Erasmus Student Network is celebrating the launch of MapAbility platform, a ground-breaking online map designed to inform disabled students about the accessibility level of European Higher Education Institutions.

The U.S. Patent and Trademark Office on Thursday published an Apple patent application that takes the company's existing mapping apps and extends them to new levels of interactivity with data-rich layered viewing modes.

The new headquarters complex that broke ground Monday at the N.C. Music Factory is exciting, but the dollar figure now attached to the company behind it is even more eye-popping. AvidXChange is now clearly the next big homegrown player in Charlotte. In the coming 15 months, the big parking lot by VBGB and Mattie’s Diner will become a six-story, 200,000-square-foot […]

Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user's data in your marketing automation system for workflows & more.

Which countries receive the most money from international tourism? Each country is resized on this map based on dollars coming in from travelers.

Yes, Apple Maps redirect to Google Maps on desktop, Android and any non-iOS 6 phones when you share your location. Womp. Obviously this is happening because..

You may have heard of the Dual Bottom Line: the idea that strategic choices must serve both mission impact and financial viability. But how do you turn this idea into a quantitative decision-making tool? Blue Avocado columnist Steve Zimmerman summarizes the Matrix Map approach in part one of this two-part article adapted from the book he co-wrote with Jeanne Bell and Jan Masaoka: Nonprofit Sustainability: Making…

Although heat mapping visual representations have been around for a century or more in various forms, the digital revolution and data analytics have made this tool extremely useful and utilized in the last decade. A frequent use of heat maps in the events industry is to track attendee behavior.

Social Selling has enabled a myriad of Fortune 500 sales teams to create new sales conversations through online conversations. These big wins and the general trend toward social media in sales is well-documented. However, the Read more…

Differences in the patterns of genes that are turned on in brains of people and mice suggest glial cells may have helped humans develop brains that can acquire language and solve complex problems.

Capability definition is: "The ability and capacity to realize a measurable result in a specific operational context of conditions.” B...

Especially when performed across the entire enterprise, knowledge mapping requires significant time and effort.However, there is simply no better way to align KM activities and investments with business needs.

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story.

Discover how creating customer journey maps, also called service designs, can give you a deeper understanding of your target market's perspective.