Results for Sales Collateral

Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part …

Enterprise mobility can make the sales process faster, smoother and more straightforward for your salespeople, and most importantly, for your clients. Not only can you look forward to minimizing pain points throughout the sales funnel, but mobile solutions can noticeably improve the size and frequency of your sales
Let’s look at how enterprise apps improve the sales cycle by solving your sales team and potential clients’…

Strategies for making the most of tradeshows
Some marketers view tradeshows as a necessary evil because they can be time-consuming and expensive. In fact, Forrester Research found that tradeshows consume the largest portion of a B2B company’s marketing budget, with an average of 20 percent allocated to live events
Tradeshows represent a unique opportunity to create face-to-face relationships with both prospective and existing customers. If you’re…

When produced well, marketing collateral can help drive your sales. When poorly produced, it sends a negative message about your company.

If you relied solely on the trade press and Twitter, it would be easy to think that marketing and sales organizations have moved beyond print to a world where everything is digital. But actual data shows that print remains near the top of the list for many marketers. Why? Because it works, and there are times when nothing less than a beautiful piece of print collateral will do. Whether it’s a brochure, a business card, or a poster, the range of options available…

A marketing collateral template, for programs like Adobe InDesign, Illustrator, or Microsoft Word, defines elements needed for different kinds of collateral.

In this webcast, guest speaker Kathleen Schaub, Research Vice President for the IDC CMO Advisory Service, and Ann Naumann, Content Marketing Director for Yesler, a B2B marketing agency, discuss the many crucial roles content plays in today’s buyer-centric...

Located in the western Chicago suburb of St. Charles, Ill., Cooper Hong Inc. (CHI) is a full-service public relations and marketing communications firm specializing in delivering successful, integrated business-to-business marketing solutions for clients in a variety of industries. CHI integrates PR, web, advertising, direct marketing, social media and events to get our clients noticed.

Nowhere is the rebrand more critical than in marketing communications,

Design Work Life is a daily blog published by Seamless Creative, whose purpose is to share a love of design through daily design-centric inspiration.

For college students across the state it is a time of caps and gowns and hopes and dreams. But the pomp of graduation is lessened by the circumstances in Springfield where Democrats and Republicans, including...

Sales - Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...

Despite what you may believe, most people don’t rely on information when it comes to making a purchase. While people do love to do research in advance of parting with their hard-earned money,…

Imbue Creative recently designed a save the date & invitation for Equality Charter School, to be used as a postcard, an email, and digital ad.

How can meeting planners create the kind of top-notch collateral that attendees have grown accustome...

Challenged to elevate the College’s brand and increase enrollment in an environment with declining enrollment, regional brain drain, and shrinking college res

Waiting to catch a plane back to New York – a United flight, no less, that would ultimately be delayed a few hours -- Jeremy Schaap slouched back a bit in his seat as the noise level rose inside the Main Street El Segundo espresso house Friday

And just like that, bank robbers wear bibs instead of ski masks

Despite its relative longevity, Email marketing continues to be the most popular form of online content marketing. According to inbound marketers Hubspot, investment in Email marketing will hit $2 bi…