It’s almost that time again and if your a candidate you need to be doing everything you can to draw attention to voters. In this game the presentations is everything. Your speech, your clothes and let’s not forget – everyone and everything that surrounds you. Every good standing candidate has buttons, stickers and signs with their [...]
It’s been said that the world’s first PR professionals were politicians. With Election Day this month, the close, heated races that will determine the makeup of the U.S. Senate have political campaigns using time-honored tactics to get ahead.
In Mexico, President Peña’s presidential campaign used neuropolitical techniques to gauge voters’ brain waves, skin arousal, and heart rate. One way the new methods are applied is by placing cameras in digital billboards and recording people's facial reactions to political messages. Use of neuropolitics could increase during the run-up to the 2016 U.S. presidential election. Hillary Clinton’s campaign already hired a neuromarketing firm to help it improve its targeting and messages.
Free for members and non-members This session will focus on findings from recent studies on viewership and media usage during COVID-19. Learn how traditional and digital media viewership have been impacted in the new COVID-19 media ecosystem, and what media platforms are reaching and informing the 35+ voting demo. We’ll also present takeaways from general market advertisers’ case studies on effective marketing in this new media…
May 14, 2020 | 2:00 – 3:00pm EDT Free for members, $49 for non-members As digital communications take the place of face-to-face opportunities to communicate with voters, crafting relevant messaging to keep your supporters engaged is more important than ever before. Join our panel of communications experts as they discuss how to: Recharge your email strategy Ensure your tone is appropriate in light of the current crisis Stay inspired to craft compelling content when you’re isolated at home