Results for Media Relations

While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas.

With trends such as brand journalism and content marketing establishing a stronger presence in PR plans, some have questioned the need for traditional media relations. Before you throw out your media pitching manual, read the reasons why PR pros should not ditch the pitch! Earned media is still ki

An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. Here are the top five tips.

Among the myriad of tasks part of your SEO strategies, such as content development, outreach, and on-page optimization, media relations can take a back seat at times. It is, however, essential to kee…

Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.

Here are some simple pointers to keep in mind that can help nurture your relationships with journalists and bloggers.

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.

As journalism changes, so do the ways media relations pros should connect with journalists. To keep up with today’s I-want-it-instantly news milieu, one PR pro offers tips.

Media relations isn’t a perfect science. Your results aren’t always perfectly quantifiable. At the end of the day, good media relations will result in conversion and, in turn, revenue--but how do you

Account Director, Olivia Tormento gives us her seven tips for measuring success in media relations programs.