In this video, Target Marketing editors discuss what we think are the most important things marketers should be paying attention to in the year ahead.
When we sat down to talk about the best marketing of the year, Target Marketing’s editors brought a lot of nominations to the table.
There are over four-thousand colleges in America. With that many different institutions it is guaranteed that not all of these schools have the same demographic makeup meaning advertisers cannot market to every college campus and receive the same results. There are technology schools that cater to males in the STEM fields; large southern schools that …
As market competition becomes stiffer, your business needs to be more proactive in terms of reaching out to your target market.
If your small business is struggling with mass marketing, find out how targeted marketing can help improve your ROI.
Let The Image Group boost your visual identity – on promotional products, in print, and online. Toledo, Cleveland, Ann Arbor, Columbus, Minneapolis.
What's holding you back from a breakthrough? Instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards.
As first reported Tuesday in a Breaking News alert, The Image Group (PPAI 103424) and Target Marketing (PPAI 109001) have announced an agreement to merge the companies, effective June 30. In a statement, owners for the two distributors say the merger will provide current and prospective clients with a greater range of marketing solutions, while bringing scale needed for continued efficiencies in operations, innovative technologies and…
Result is a Top 50 Company in the Promotional Marketing Industry
Toledo, OH and Richmond, VA – Jon Levine, owner of The Image Group, and Target Marketing co-owners Jay and Jim Nathanson announced today an agreement to merge their companies, effective June 30, 2017
The merger will create one of the industry’s leading promotional marketing agencies, providing current and prospective clients with a greater range of…
How can small businesses compete with large retailers? By investing in integrated, automated technology that mimics the showroom experience.
Opinion: Many continue using technology to cut people out rather than reel them in.
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
The digital marketplace has become the most prominent marketing medium. This is due to the fact that digital marketing is the most inexpensive and measurable means for expanding a customer base and increasing sales. It is also at the forefront of improving customer experience
Let's talk about what that costs, and perhaps what you might expect to earn yourself. These numbers come from the “2017 Salary Guide.”
Join Who’s Mailing What!’s Paul Bobnak as he looks at how variable data printing can result in more personalized and relevant supermarket direct mail.
It's no longer acceptable to just transmit static, one-way messages. And that applies to all marketing communications, not just mobile. It's up to us, as marketers, to create content experiences across all media that appeal to the emotional, as well as the analytical, parts of our audience's brains.
Envelopes have changed; there are so many different and exciting things you can do with them now. Let’s look at some ideas.
Gina Pell was looking for a new way to look at people, beyond their generation. So she came up with the classification of Perennials.
If you’re an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened. Here are some 12 things to consider.
What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?