Results for Target Marketing

You’ve created a Web page, established a social media presence and began mobile marketing. Is it time for the next step? Should you create a mobile app?

Sweepstakes are an extremely powerful marketing tool — if they are used correctly. Back when I worked with Edgars, it was my job to come up with a fresh sweepstakes each time the store mailed. But there were a few challenges. There’s also a hidden benefit of sweepstakes that make them very appealing — especially in this economy.

For a marketer, a day at the office can easily be spent in day-to-day tasks, getting ad collateral online, tracking user visits, tweaking ads, optimizing and analyzing performance. You may know this to be true, but how do you do it automatically? How do you pick a tool to get you managing online ads like it's 2017?

If you’re an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened. Here are some 12 things to consider.

What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?

It takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective.

Just like any aspect of your business, your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money, and you need to get a return on this investment. Here are some of the things you need to look at to have the highest potential for success.

As you well know, not all leads are created equal. But, when you are overwhelmed with leads, how can you quickly tell the difference between an "A" lead and a dud? Luckily, there are lead-scoring tools that can help you sort out the tire-kickers from your hot prospects. Check it all out here.

How can small businesses compete with large retailers? By investing in integrated, automated technology that mimics the showroom experience.

Opinion: Many continue using technology to cut people out rather than reel them in.

If your small business is struggling with mass marketing, find out how targeted marketing can help improve your ROI.

As Walmart Goes Local, Local Businesses Need to Get Savvy
April 05, 2012
It's very difficult for local businesses to compete with big international chain retailers. A company like Walmart spends an estimated $2.1 billion on marketing each year, has made major investments in digital technology via its @WalmartLabs , and delivers localized marketing messages through its " My Local Walmart " Facebook program
Walmart, one…

You can’t build a consumer brand in 2018 and ignore the 800-pound-gorilla that is Amazon. Not only does Amazon control nearly 50% of e-commerce sales, the company has clearly set its sights on physical retail as well, having acquired Whole Foods and opened multiple retail stores last year. And emerging consumer brands should be even more concerned now that Amazon is making a concerted push into…

As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing…

Retailers are using AI and machine learning to separate casual browsers from serious buyers, for highly personalized target marketing campaigns.

12 Locals Recommend Them • Answered on Thursday, September 22, 2016
This may have been covered in previous answers so I apologize if this is repetitive. I've done a lot of research in this area for my own benefit and there are two main themes I see in articles I've read
1. If you want people to visit your website, ask them. An effective tweet, Facebook post, LinkedIn post, or whatever tells people what to do or asks them. People like calls to…

As time progresses and technology improves, much of work and life is becoming quantified. We rely on numbers and “big data” to analyze performance, obtain a competitive advantage in the workplace and ultimately stay in business. However, generating inroads with customers proves that much more challenging with each passing day as more products and services reach the market. Furthermore, the average person is inundated with marketing…

Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.

Marketing tech and services, location and audience targeting, online-to-offline, local commerce solutions and tools, national-to-local and local search all introduce varying levels of complexity and nuance that leaves even experienced marketers feeling like novices. Now imagine how the small busines

Beth Hayden shows you how to find your target audience's favorite social media sites so you can optimize your content marketing efforts on those platforms.