New and fresh creative examples of advertising ideas to inspire you.
Learn how to launch a YouTube video ad using Google AdWords and how to optimize your campaign and make the most of your budget.
Learn how brands use the four core human emotions in advertising to influence buying behavior.
You should never rely on just one strategy to carry any aspect of your business, and advertising is no exception.
For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. Here, we've outlined the ad products offered by the two most popular s...
Only 30% of employees feel engaged by the work they do. For corporations, this phenomenon cuts into productivity and comes with a monetary cost.
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their audience. Learn everything you need to get started.
13 lessons from David Ogilvy, one of the world’s best ad men and copywriters.
In this article we investigate how virtual and augmented reality are changing advertising.
If you work on the creative side of advertising, you'll earn a paycheck for, among other things, crafting ads where sloths and hairdos sing and piano players caress keys with 30 fingers on a half-dozen hands.
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
Learn the basics of social media advertising to get campaigns up and running in no time.
From BBH New York's executive creative director: Feminism has gone mainstream, but why are many women in advertising still uncomfortable calling themselves a feminist at work?
Facebook advertising can be an effective platform to generate online advertising results. Let’s dive into why this is the case and some best practices.
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
The company that brings you GIFs has big plans to disrupt a $250 billion industry.
See some pretty shocking stats about the effectiveness of display advertising.
Strategic planning to get people out of the office can be a great way to bust silos and strengthen company culture.
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
Through challenging times—and through good times—the difference between marketing campaigns that thrive and those that fail often comes down to one thing: data.
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