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Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day
Companies spend millions to earn a tiny space in our heads that would help instantly recognize their brand logos. But how well do you think that money is actually spent? To find out a custom signage firm Signs.com has conducted a fascinating experiment, asking 156 Americans between the ages of 20 and 70, to draw 10 famous logos as accurately as possible. The only trick was, that they have to do it without any visual aids, simply from their memory.
In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Colors can communicate everything from anger to love. Here's how to make the most of this powerful marketing tool in your logo.
These great examples of negative space in logo design show how to do it right.
![The Surprising Science Behind Behind How Our Brains Recognize Logos [Infographic]](https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?url=%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2014%2F10%2F23%2Fi%2Fthe-surprising-science-behind-behind-how-our-brains-recognize-logos-infographic.jpg%2523keepProtocol&container=focus&resize_w=260&refresh=2592000)
A whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on.
This web bot will generate millions of logos until you find the perfect one.
Siegel + Gale released “Logos Now,” a study which measures how logo styles evoke distinct brand perceptions and personalities.
McDonald's and Leo Burnett strikingly highlight home delivery.
The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
Boost your profitability and wow clients with each apparel order by implementing these...
Geoff Lentin, business development manager at studio Naked Ideas, talks about the importance of audio logos and why designers should give brands a voice.
You don't have to follow them, but you need to be aware of them. We reveal the latest trends in branding, identity and logo design.
If you've always wondered what kind of logo best suits your brand, fret no more.New York-based The Logo Company has come up with an...
Learn logo design in a masterclass by the team at LogoCore. The new course is for beginners or even intermediate designers who are...
Should your law firm get a logo? If so, what should you take into consideration? We delve into current trends in logo design, color, fonts, and more.
Employers are doing everything they can do to stay connected with remote staff. Here are top WFH apparel styles that you can customize and ship directly to your team.
Logos are epic. Those powerful symbols of personality, everywhere. If you are looking at creating a logo for your company, or in need of an update, there are a few basics you should know. As I was given this opportunity to write a post on logo design, I…Continue reading
