Results for Digital Television

Age is everything. When it comes to viewing habits, the age of the viewer has a lot to do with linear and digital platform usage. As the industry continues to evolve, consumers have endless media options from which to choose across the fragmenting viewing landscape.

For Millennials and most modern consumers, television has been a key part of our daily lives - whether it's looking forward to relaxing and watching a show after a long day at work or cheering on a
favorite sports team during the playoffs. However, the rise of technology has changed the way people consume visual content, making it tough for television to compete with the digital world. Could
television really be dying a long, slow death? Here are four reasons why digital media…

When Justin Smith arrived at Bloomberg Media as chief executive in 2013, he took control of a massive global brand encompassing a television network, a magazine, radio stations, digital properties and an events business—each with its own particular pitch to advertisers. Think lots and lots of silos, by platform, and then by region.

Digital media has rediscovered a very old business model. Make your customers pay.

As media consumption via mobile devices and social media continues to increase, broadcast stations are taking note and adapting to the trend.

Interviews can be tricky things—and television performances require a unique approach. Follow these guidelines to make sure your time on camera comes off without a hitch.

It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Befor…

KIT digital's Global Lead Analyst, Alan Wolk, offers a sharp-witted view of the state of the television industry, circa Summer 2012

He knows more calculus than you do and rapped in the Sixties.

Do you know the difference between V-Hold and VHF?

While some experts have predicted the decline and demise of television advertising, marketers should make a resolution this year to buy more TV. We have heard countless times that TV advertising is
simply not sustainable given the growth of online marketing, social, mobile and other forms of digital media. But even though digital and mobile are growing, nothing can match TV in terms of reach.
When it comes to customer acquisition, the first screen is still the best screen,

Strange question. We British normally call a television nothing more than what it is. A television.
It’s a bit like asking what do Americans call a refrigerator? I mean you could call it Hillary or Nancy, but on this side of the Atlantic we normally only call a child or a pet something other than what they are.
Mind you, thinking about it, calling a device that does nothing more than spout inane drivel ‘Donald’ might be appropriate.

A newly opened hospital in Texas is bargaining that the facility designed by physicians to provide patients with the ultimatepatient-centeredexperience will give it an edge in the marketplace,Healthcare Finance Newsreports.

They both work great, but you have to choose what works best for your product or service. TV is awesome at hitting huge numbers of people, but even today can’t be as focused as social. Social can be insanely focused to audience segments. From my perspective, as someone who makes both for clients, TV (usually) pays better but clients are not as adventurous with it because the stakes are so high. Social’s a blast. Clients are more willing to try something outside the…

For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.

See if you can remember these fathers, friends, actors and dogs!

Cable can cost hundreds of dollars a month with prices rising year after year, making more people decide to cut the cord.

With smart TVs, the television hardware itself makes the jump from traditional to digital media and can be considered like any other connected device in the household.

Traditional marketing channels such as television, radio, billboards and even digital typically advertise to the masses, focusing on the core benefits of a product or mission of a brand. It’s a one-w…