Results for Digital Television

Online media planning and buying services for small businesses who need help with their marketing, but don't need a full service ad agency.

Today’s digital environment is changing the way consumers watch TV. Nearly half of American households are now subscribing to at least one digital streaming service like Netflix to watch their favorite programming, and since 2013, the number of people leaving cable for good has outnumbered those who are joining. [1]
This transformation in the way that people consume media has significant implications for businesses who want…

It is important you have a healthy media mix of traditional and digital advertising.

Back in 2004, I got into a discussion with a client about the meaning of click-through rate (CTR) as a digital display metric. I argued that outside of being a loose gauge for creative appeal, it was essentially a meaningless measurement tool – observable, but pointless.

Strong ad sales results for both the broadcast and cable sector helped the market to its best result of the year, with the total market up 15% compared to the same period last year.

Seven television series that put Pennsylvania on the map

I will be the first to admit that I am a reality television junkie. I am overly obsessed with regional home engineer divas flying on a bout of production...

Join Teagan as he interviews farmers, ranchers, shooters, fisherman and anyone else who epitomizes the lifestyle in the Pine Tree State.

The advent of targeted advertising poses new questions about the role and jurisdiction of advertisers across VOD, data and linear TV services. This new offering supplies consumers with tailored and personal advertising which arguably improves the TV viewing experience by making it more relevant – which is a benefit for everyone in the TV industry.

Someone! Please make a system that does for video what Sonos has done for music—now.

In a decade of tremendous social upheaval, TV was hardly reflective of real life. That's perhaps to be expected, but the monopoly exerted by ABC, CBS and NBC in 1960-69 ensured that nothing too dramatic or offensive would take place on screen -- as long as you fit the majority demographic.

While the majority of the population is asleep during the hours of 2AM and 6AM, there are pockets of people that are awake during the “graveyard shift.” Some are college students cramming for an all-nighter, others are working the night shift, some might be out on the party scene and for others they just might […]

The language of media has been shifting for years. The way we described our consumption of sitcoms, music, and news was defined by the way we would consume them: watching television, listening to the radio, reading the paper. Now, while we’re … Continued

Opinion: While rumors of television’s imminent death may be exaggerated, audiences no longer have the attention span to sit through commercials and absorb information. Welcome to the new golden age of social media marketing, where audience attention is on social channels, which means that brands need to be there, too.

She finds television newsroom talent for stations across the United States from her office in Des Moines:

Digital media has rediscovered a very old business model. Make your customers pay.

NEW YORK (AP) — Beth Hoppe loves television dramas. Yet even with a digital video recorder and on-demand services that enable her to watch on her own schedule, there's not enough

For Millennials and most modern consumers, television has been a key part of our daily lives - whether it's looking forward to relaxing and watching a show after a long day at work or cheering on a
favorite sports team during the playoffs. However, the rise of technology has changed the way people consume visual content, making it tough for television to compete with the digital world. Could
television really be dying a long, slow death? Here are four reasons why digital media…

Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would be wise to pay closer attention to this connection
throughout the year. In many organizations, digital direct marketers of large brands rarely interact with those responsible for television advertising and often use different advertising agencies
Yet in this age of marketing attribution…

The guys chat about Facebook’s content creation, SNL’s native ads play, who thinks YouTube ads are better than TV ads, and more – Content Marketing Institute