Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, c…
Crisis management is an important consideration for PR agencies and professionals. What happens when you client makes a major mistake, and you need to clean it up? With the help of good monitoring tools, this daunting task becomes a lot less difficult.
A customer journey or customer experience map is a visual way to list each touchpoint with customers and rate them for customer satisfaction. How to make your own.
Coming up with new email content is a time-consuming but worthwhile creative challenge.
Use these 18 techniques to improve your persuasion skills.
If you’re not putting email at the center of your marketing efforts, then you’re missing a trick....
Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.
Discover which common phrases are secretly sabotaging your email communication with clients.
Are you creating lead magnets to grow your email list but none of your site visitors are taking the bait?……
More than ever before, brands are using personalization to create compelling interactions for customers and subscribers. In fact, many businesses have gone beyond basic personalization, such as using…