Initiative allows fugitive and other information to quickly reach the public, with great success.
Here are Insider’s four tips for buying a digital billboard based on our experience financing [...]
12.12.14 | Ben Jones and Jed Renfroe at new Savannah Digital on Abercorn .3 miles east of I-95 God Bless America!!!
Are you doing enough to keep your digital signs safe. Insider has written here and [...]
BULLHEAD CITY — Out with the old, in with the new.
Digital billboards are rented by advertisers and businesses for promoting products and services all over the world. Investing in digital billboards is a lucrative way to earn money from third party...
Comstock Hills Homeowners Association president Jan Reichmann was elated two years ago when the digital billboards in her Westside neighborhood went dark, the result of a judge’s order to sh…
By Bill Ripp, VP Digital Development, Lamar Advertising and chairman of OAAA Digital Billboard Committee. [...]
The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to help sell ad space on 1,000 of its digital screens.
By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually notice and absorb your message? What is the difference between the billboard your ad is on from [...]
Offline marketing is the conventional or traditional marketing which we were doing from a long time. Now, there is a time of on-line marketing.
Last Friday's story on Ashby St's hurricane network illustrates how digital billboards perform a huge [...]
Outdoor LED displays helps in business promotion and building brand reputation. AD Systems is a renowned digital displays brand that helps small, medium and lar
Outdoor digital billboard advertising can put the spotlight on your business and attract additional footfalls. But before that, you need to decide how you want
Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications. Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming. McRae said companies are not incorporating enough business intelligence into digital sign programming. Andy in your talk last week you said that out of home companies are incorporating time of day, social media, news, weather and sports feeds into their…
Insider is Sean Reilly fan. He's a straight talker with a detailed command of the [...]
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late [...]
Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, ahead of its nationwide release on June 21, 2017. Using its digital billboard network in…
Success of any small business depends on its customer base and popularity in the locality or neighborhood...