Results for Political Campaigns

Chuck’s obsession today: revisionist history about political wins and losses – and why we should all be a bit more humble about explaining the results of any election.

Campaigns are Periscoping, Tweeting, Facebooking, Snapchatting and Instagramming. But campaigns and strategists say the biggest bang comes from new ways of using the ol' email list.

Practical media strategy for candidates, campaign managers, and anyone considering social media for political campaigns.

What do the campaigns of Sarah Palin, John McCain, Ted Cruz, Donald Trump, Newt Gingrich, Rand Paul, Ralph Nader, Ronald Reagan, Mike Huckabee…

Internet radio company Pandora expanded on Nov. 18 advertisers' location-targeting abilities to include targeting by congressional district among other geographical areas.

EDITOR'S NOTE: The ordinance that approved these regulations was passed Thursday, Dec. 27, 2018.
Sullivan City may crack down on the carnival atmosphere that pervades local elections.
The Sullivan City Commission held a workshop Dec. 6 to discus...

Government estimates released this week show that Jefferson Parish's population is shrinking, a trend that echoes changes happening in suburbs across the U.S. and one that is expected to figure

Good political campaign photography may seem like an extra expense, but done right, a campaign photo shoot is a great investment for your campaign.

When it comes to politics, you enter the race to win the race. You invest time, money, energy, and emotions into your election campaign, so finding the most effective and cost efficient route to reac…

The former congressman Steve Israel thought he had a tough skin, but that was before he wrote a novel.

Twenty nine Muslim candidates ran for elected office in Michigan in 2018. Some of them received bigoted abuse during their campaigns.

It’s been said that the world’s first PR professionals were politicians. With Election Day this month, the close, heated races that will determine the makeup of the U.S. Senate have political campaigns using time-honored tactics to get ahead.

It would seem that the development of a strong campaign identity, and intuitively, an associated political identity, would be extremely important when seeking

In Mexico, President Peña’s presidential campaign used neuropolitical techniques to gauge voters’ brain waves, skin arousal, and heart rate. One way the new methods are applied is by placing cameras in digital billboards and recording people's facial reactions to political messages. Use of neuropolitics could increase during the run-up to the 2016 U.S. presidential election. Hillary Clinton’s campaign already hired a neuromarketing firm to help it improve its targeting and messages.

Whether you're running a political campaign or running a business, geofencing can be an incredibly useful tactic.

Free for members and non-members
This session will focus on findings from recent studies on viewership and media usage during COVID-19. Learn how traditional and digital media viewership have been impacted in the new COVID-19 media ecosystem, and what media platforms are reaching and informing the 35+ voting demo. We’ll also present takeaways from general market advertisers’ case studies on effective marketing in this new media…

What campaigns know about U.S. voters and how they use it to shape their strategies

If you're running for office, having an email campaign is one piece of your marketing efforts that's effective and safe in these pandemic times.

It’s almost that time again and if your a candidate you need to be doing everything you can to draw attention to voters. In this game the presentations is everything. Your speech, your clothes and let’s not forget – everyone and everything that surrounds you. Every good standing candidate has buttons, stickers and signs with their [...]

May 14, 2020 | 2:00 – 3:00pm EDT
Free for members, $49 for non-members
As digital communications take the place of face-to-face opportunities to communicate with voters, crafting relevant messaging to keep your supporters engaged is more important than ever before. Join our panel of communications experts as they discuss how to:
Recharge your email strategy
Ensure your tone is appropriate in light of the current crisis
Stay inspired to craft compelling content when you’re isolated at home