Results for Hispanic Marketing

Learn more about the 10 advertising agencies capitalizing on the growth of the Hispanic market.

Geoscape provides research, market intelligence GIS, data analytics and digital audience targeting for companies hispanic marketing, multicultural demography.

Liz Castells is the dynamic woman behind top Hispanic marketing agency Castells & Asociados. In her new role at Los Angeles’ Davis Elen Advertising, she plans to bring Hispanics to the forefront

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts.

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Here are ways to help identify whether you might be missing the mark with the largest ethnic minority in our country.

May 2, 2015 By Lee Vann For awhile now, we’ve been championing the importance of a dual-language strategy for targeting U.S. Hispanics. However, there is a third “language” that U.S. Hispanics connect with and marketers often overlook: Spanglish. Spanglish is all about interchanging español and English within the same communication. Informal and conversational, it’s something today’s U.S. Hispanics know well; this is how many of them…

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season.

Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to …

Agency founder Lionel Sosa and Cesar Martinez-Gomariz are teaming with the Lincoln Project to create a series of political ads to persuade Hispanic voters that Joe Biden is the right choice in
November.

Macy’s has promoted diversity among its own workforce, and its employees are driving the company in new directions.

About Hispanic Fact Pack 2019, Ad Age's annual guide to U.S. Hispanic marketing, media and agencies. Includes links to Hispanic Fact Pack and related articles.

About Hispanic Fact Pack, Ad Age's annual guide to U.S. Hispanic marketing, media and agencies. Includes links to Hispanic Fact Pack and related articles.

Hollywood has initiated its courtship the Hispanic moviegoer. "Not everybody is doing it well, but it excites me that they are interested," one marketer says in this installment of TheWrap's Hispanic moviegoer series

U.S. Hispanics are among the biggest users of radio. Mexican regional is the top format, but younger listeners are tuning in to general-market formats.

The industry is abuzz with insights about the ever-expanding Hispanic market. Hispanic millennials represent a unique opportunity for

Donald Trump has put immigration front and center in his campaign. This has placed renewed focus on the confusing question of how to refer to people from Latin America, including those now in the U.S.

Horowitz Research’s FOCUS Latino report reveals that Hispanics are more likely to have made streaming an integral part of their video viewing lifestyle.

Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude
of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic
marketing agencies is declining.