Results for Cable Television

QuickSurveys researchers conducted a study to see the general opinion on the current situation with cable and streaming.

Ask the typical American if there’s enough news available on cable television in primetime, and you’ll likely get undisputed agreement that there’s no shortage.

From AIDS activist and scholar to one of the most successful TV hosts in America, this is the life of Rachel Maddow, in photos.

By Dave Yonkman, Founding Principal, DYS Media
Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control
Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage for your client or organization. If that sounds easy, it’s not
Opportunities abound, however, to gauge that rhythm and work within it to…

By all indicators, this will be a big year when it comes to mergers of all sizes
Companies are consolidating, rearranging and rebranding in an effort to remain competitive in a world where the goalposts are constantly moving. So, when the news of a Charter and Comcast deal hit the press , few people were probably really all that surprised. After all, cable is a struggling medium in the face of so many cord-cutters, so the two working together could keep both afloat.…

True to its theme, Mr. Robot has established itself as a disruptive cable television show that redefines the hacking thriller genre. The show has multiplied USA Network traffic by a factor of 4X since the title's release, according to SimilarWeb, Found Remote's weekly data partner.

The E! staple will be saying goodbye in March 2021, but the series finale says more about the decline of traditional cable television.

Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would be wise to pay closer attention to this connection
throughout the year. In many organizations, digital direct marketers of large brands rarely interact with those responsible for television advertising and often use different advertising agencies
Yet in this age of marketing attribution…

The guys chat about Facebook’s content creation, SNL’s native ads play, who thinks YouTube ads are better than TV ads, and more – Content Marketing Institute

For retail, the revolution is being televised, or at least delivered through online screens.

Program intentionally airing in ‘graveyard slot’ features remarkable stories of individuals who survived rock bottom
WICHITA FALLS, Texas, November 2, 2016 – “ The Darkest Hour ,” a new television program produced by Jay Lowder Harvest Ministries, will debut on major cable networks Nov. 5 in the early morning “graveyard slot” of 2 a.m. to 6 a.m. in order to reach individuals who feel lost or…

If you’re looking to become one of the faces who grace the silver screen, here’s how to make the transition as smooth as possible.

Mobile ad spending will soon overtake radio and magazine ad spending

ABC anchor Dan Harris' on air panic attack and his lesson for you.

If your business is advertising via television commercials, this post is for you! We'll tell you how to deal with the declining TV viewership rates, learn how profitable your commercials are and make the most of social media video marketing.

Mobile and portable devices have caused a surge in multiscreening, but research finds that TV viewers are still primarily focused on the tube, even when using a second screen. Viewers who multitask are reaching for smartphones.

Back in 2004, I got into a discussion with a client about the meaning of click-through rate (CTR) as a digital display metric. I argued that outside of being a loose gauge for creative appeal, it was essentially a meaningless measurement tool – observable, but pointless.

Much of the debate about the convergence of digital video and TV advertising has centered on budget and measurement. Members of the advertising industry have wondered whether digital video would cannibalize TV ad dollars and to what extent the right metrics are in place to effectively execute cross-platform video buys. A report from Nielsen and... Continue reading »

Strong ad sales results for both the broadcast and cable sector helped the market to its best result of the year, with the total market up 15% compared to the same period last year.

Somewhere in Montcalm County during firearm deer season, officers with the Department of Natural Resources set up a “decoy deer” to catch illegal hunters.