Results for Retail Programs

For many retail businesses, the holiday season generates a majority of revenue for the year. Your holiday marketing campaigns can make (or break) your annual revenue goals. Ensure your integrated marketing program for the holiday season generates maximum return by following best practices. Anvil President & Founder Kent Lewis will outline the latest and greatest industry research, strategies and tactics employed by leading brands during the…

Given retailers’ expansive geographical reach, it’s not uncommon for retail dietitians to manage a team, work for, or have colleagues in a different geographic location. Peak shopping hours create ideal times for healthy living programs, resulting in varied work schedules for retail RDs. The end result is heavier reliance on technology to build relationships amongst teams.

A recent Bulldog article about how Amazon changed the way shoppers seek out product information—and ultimately make purchases online—based on research from ratings and reviews provider PowerReviews , offered readers some valuable insights into the content marketing and customer engagement strategies of ecommerce’s most powerful and influential company. Now, PowerReviews shows you how your brand can be a more significant player by providing critical tips on…

Dan Tocchini is the founder and CEO of The Grid where he gets a lot of mentorship from D3 AKA, Daniel the 3rd, his dad. You might find that having your dad as a founder is a bit well – odd
But in Dan’s case, D3 is a seasoned entrepreneur who has worked with companies such as Disney, Microsoft and ESPN – every founding son should be so lucky.
The Grid, like most things entrepreneurs build, was constructed out of a need for…

Answered 2d ago · Author has 59 answers and 52.9k answer views
Loyalty programs are designed to focus marketing efforts on the 20–30% of customers that generate 70–80% of all revenue. Depending the loyalty scheme , loyalty programs are designed to increase sales from existing customers in one of four ways
Increase the Retailers Share of Wallet
Increase the Customer’s Purchase Frequency at the Store
Increase…

Answered 4d ago · Author has 59 answers and 53.2k answer views
Competitive Landscape: Convenience Store, Gas Station & Petrol
The U.S. convenience store count increased to a record 154,958 stores as of December 31, 2017, a 0.3% increase (423 stores) from the year prior, according to the 2018 NACS/Nielsen Convenience Industry Store Count
“Convenience stores saw solid growth in 2017 due to an increased focus…

Answered 3d ago · Author has 59 answers and 53k answer views
The average household in the United States is shopping over six different supermarkets in search of specific product categories — paper goods, pet food, produce, refrigerated, ethnic foods, etc
This means that grocery stores need to really rethink their marketing strategy to learn more about their customer’s to engage, keep an grow their customer…

It’s the modern day story of a consumer, just like you, shopping on a site on which they regularly browse and occasionally purchase. Tap the icon on your mobile and immediately the game begins – a strategic quest to make you feel important, engaged and make it impossibly easy for you to purchase and feel like you got a great deal in the process. Your preferences are realized and personalized suggestions are made. Remember that tablet you bought in our store last month…

In the spotlight: James Pooley, author of “Secrets: Managing Information Assets in the Age of Cyberespionage”
Most of us assume that corporate espionage and digital theft of trade secrets rarely occur outside of technology, retail and finance. But as the recent hacking of the Houston Astros’ internal computer network—allegedly by St. Louis Cardinals employees—proves, every company in every industry is vulnerable
As cybersecurity breaches become increasingly…

Get More From Ad Age
Register to become a member today. You'll get the essential information you need to do your job better, including
7 free articles per month on Ad Age and Creativity
Ability to comment on articles and creative work
Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy
To get unlimited content and more benefits, check out our Membership page
Want more Access, Content & Connections
We are glad you are enjoying Advertising Age.…

ARTICLE BY: INSTORE Staff
We spend a lot of time training staff. How do we keep them
The good news — and the bad news — about retention is that it is not all about the money. A competitive salary is obviously important, but employee longevity is often more about other issues like the friendships people have at work, the opportunities to grow, the challenge and satisfaction they get from their career. And sometimes it’s about the benefits. Working out what keeps people…

As Walmart Goes Local, Local Businesses Need to Get Savvy
April 05, 2012
It's very difficult for local businesses to compete with big international chain retailers. A company like Walmart spends an estimated $2.1 billion on marketing each year, has made major investments in digital technology via its @WalmartLabs , and delivers localized marketing messages through its " My Local Walmart " Facebook program
Walmart, one…

Published: April 4, 2019 Updated: April 4, 2019
From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started targeting customers via direct mail, Vox notes
Here’s why direct mail is hot again and how your business can use it effectively…