Results for Public Opinion

Why companies create content – part two: to gauge public opinion
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Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to
Part two: to gauge public opinion
Pretty much any content related book, article or conference talk you come across will at some point mention the term ‘audience-focused content’. As a phrase and…

Branding a business has never been such diverse and treacherous task, and yet the tools to create and develop your own brand have never been so accessible to the masses. The same can be said for the public’s opinion and ability to alter the wider perception of a brand. Comments, likes, tags, reviews, swipes - never has offering your thoughts and experiences relating to a brand been so easy as in the ever changing digital landscape that now exists
But with so many…

PR agencies promote clients through editorial coverage or free media. Their job mainly consists of raising awareness, interpreting and analysing public opinion and implementing damage control strategies where necessary. PR companies are similar to advertising agencies in that they share similar goals and aspirations. However, the channels through which those goals are achieved differ greatly.

Although I was born in the 80’s, I consider myself to be a full-blown 90’s child. The TV show Wishbone was where I first developed a love of history. If someone uses the word “bop,” my mind immediately goes to my first Bop It game and I want to yell back “Twist it – Pull it – Flick it!” When parents complain about their kids having too many stuffed animals, I cringe and think about the multiple boxes of Beanie Babies living in…

Civic-engagement platforms have their uses, but they're no substitute for public opinion research.

Verbal communication has never been by my strength. I’m an introvert and generally an awkward human being. So you might be surprised to learn that each year ...

Visual communication is a tricky endeavor, because it involves a language that is only partially understood as well as mysterious and complex brain processes. What kind of research might that be? Do you happen to have any links or references
Regards
Hi Gert – Good to hear from you!
Sorry I didn’t include references on this one. It’s kind of involved. A lot of this research from an instructional perspective, was done by Francis Dwyer from Penn State and it’s nicely summarized here:…

Public Relations is the persuasion business. You are trying to convince the media, the public, your employees, your vendors, shareholders, someone, to do something -- change their opinion, reinforce their attitudes, write about or film your client, vote for your issue or candidate, or purchase your service or product. Sometimes this [...]

OPINION BY: Robert S Weinroth In my earliest days of public school education, my teachers would drill us on our math “facts.” Before calculators and handheld computers, it was important to know our multiplication tables since they would become the building blocks to understanding higher-level math concepts. We understood a fact is a fact. There […]

Whether you are a public figure or not, you’re always going to have to deal with people’s opinions of your work. Sometimes, it will be valid; oth...

OPINION- As a full return to in-person instruction in the fall seems more likely, almost everyone associated with public education is hoping for a return to some semblance of normalcy.

Love it or hate it, coverage in the media is one of the most powerful ways to build your professional reputation—and showcase your organization. Contrary to popular belief, most effective media spokespeople are “made” not “born” and expertise in media interviews isn’t taught in school and often doesn’t come naturally to 90% of the population—especially those in highly technical or analytical fields, where speaking in “sound…

All startup founders recognize that creating awareness and “buzz” around their new business is paramount. Strong visibility helps support sales growth, attract additional investors, and makes it easier to hire top talent. But too often, founders of early stage firms are overzealous in building big PR campaigns early on. Jumping in too early with a full blown PR strategy can backfire when a company ends up not living up to the hype. To avoid this, we broke down the 5 most important tips…

There are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion.

The art of photography has improved itself a lot over the years. Today, as we are well-seated into the 21st century, anyone who knows how to turn on a computer can learn to manipulate images with little or no effort. Thanks to tools like Photoshop CC for graphics and iMovie for videos, graphic designing has developed into a rich and varied form of artistic splendor, one that has grown into a corporate industry that employs millions of artists and transacts in billions of…

By Courtney Lukitsch, Founder and Principal, Gotham PR
With a workforce attuned to design in general and new work environments in particular, new graduates seeking or newly granted employment in public relations, may find a variety of spaces and styles along their career path. As these highly proactive and digitally attuned individuals enter many workplaces at top-tier firms, they will likely find amenities and abilities aligned…

How will healthcare marketing in 2016 and beyond differ from what marketers have been doing for the past few years
How will the changes to the healthcare system affect healthcare marketing? What do you see as the biggest factor affecting healthcare marketing now and in the near future
What will healthcare marketers have to do better in 2016 and beyond?
How will companies need to operate…

Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better. Waking up each morning knowing you are getting to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality. Different business owners also have different reason…

As a young professional in the world of PR, I’m constantly faced with questions from my friends and family. Most often, these come in the form of, “What exactly is PR? Why is it important?”
The Public Relations Society of America offers a simple explanation: “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Easy enough, right? But…

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