For most promotional products companies, trade shows are a way of life At the shows we network, sell, dine, check up on competitors, give out awards and search for new customers. But, do we really use the opportunity for market research? Do we proactively seek out from customers what they like and don't like about our product or service? Do we listen to prospective customers for a better understanding of who they are and what they are looking for? Oh, we may pick…
When you release a new product, studying your target customers and what makes them tick is as important as the quality of the device itself. What’s the point of creating the Holy Grail of Technologies if nobody will buy it? In order to maximize profits, ask yourself the following questions: Is there a market for …
Every worker needs their toolbox, and market researchers are no different. The obvious tool you need is a world-class survey platform, but let’s look at some of the other tools to help you create the best possible experience for your customers and employees.
New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself
I recently spoke at the Vocus Demand Success conference (thanks for the invite, Geoff Livingston!) on the topic of consumer insights. Before I launched into my talk, however, I asked a very basic, yet provocative question: why are you here? No, I haven't been binging on Camus and Sartre again. Inste
One of the hardest things to tell the people who approve communications is: You are not the target. It has to be said often because the I-like-it/I-don’t-like-it response can be based on personal taste and experience far from the preferences of the actual target of the message. The CEO may love Caravaggio and Mozart and […]
In this post, we’re going to explore why and how global companies like Facebook and Danone continue to invest in market research, the different approaches they take to do it, and the pros and cons of each.
According to new research by Metaswitch Networks and Edgewater Networks, the IP telephony market, which includes Hosted PBX and SIP Trunking products, is still a huge, untapped opportunity. Between 60 and 70 percent of the market still has yet to switch to IP, according to survey respondents.