Direct marketing is a sales technique of approaching potential customers directly. Often controversial, direct marketing can even...
What does it take to create great direct marketing? Wes Sparling explains it’s a combination of the right data, strategy, creative and experience.
Mass marketing is inefficient and expensive. Would it not be great if you could cut out the middleman and advertise…
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results
According to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate. If you’re thinking about starting a direct marketing campaign, you should learn the basics. Learn about your customers Taking a look at your existing customer database can help provide direction for future marketing messages. You may not realize it, but your …
Direct mail is a media for direct marketing that is cost effective.
Most direct marketing campaigns use some combination of direct mail and email, supported by digital ads and campaign-specific landing pages. Then they follow-up with a variety of media response options. But how do you know what to expect from a direct marketing campaign?
Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form basically just removes the ‘middle man’ and provides customers with a direct line to their consumers. Smaller companies (or dealerships), who tend to have a smaller advertising budget, tend to prefer …
Direct marketing could be a key component of your overall marketing strategy, but do you know everything you should about it?
Wondering how to use Periscope in your direct marketing effort? We discuss several ways to use the live streaming app to help you gain more brand exposure.