These organizations have used design to create truly robust brands.
As a designer it can be tough sometimes to choose a font to suit the logo symbol you are creating for your new client. Some designers argue that it's easier to pick the font style first and then design a symbol after. Regardless of which way you do it choosing the right font for the industry you are designing for can make or break your logo design concept.
Certain logos are undoubtedly better than others at creating a memorable & recognizable link in the minds of consumers. But what is it that makes them so?
Your company’s branding encompasses many elements, from your logo design to the voice used in marketing materials.
From logo design to your corporate slogan to the graphic look of marketing materials, there are many interlocking pieces to a successful brand. But your brand effort isn’t complete until you crystalize a distinctive and powerful brand voice. What exactly is a brand voice? Adweek puts it succinctly: “When we say brand voice, we mean …
A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and…
Coming up with new email content is a time-consuming but worthwhile creative challenge.
Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.
Visual marketing isn't just for savvy experts. Your business can use the imagery to achieve positive positioning. Just start with your signage.
Marketers can certainly learn a thing or two from the pure-creative world about turning ideas into reality.