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Internet connected smart devices promise to revolutionize the way we interact with our consumer electronics and home appliances. To assess this dynamic space, we analyzed three categories of produc…

These companies are sure to become your go-to places for furniture and tableware.

Branding is probably one of the most confused and misunderstood marketing practices within the real estate industry. So how does a real estate agent, broker, or firm build a brand? That’s the topic of our next Inman Select Audio Live session on How to Craft a Powerful Brand and Identity in Real Estate.

You want to create a YouTube channel for your brand, or just get started on populating your site with videos that explain your narrative. But where do you start? One method is known as Hub, Hero and Help, which allows you to do more than create one-off videos, instead it offers a relatively quick way to think about building a video strategy.

Video marketing is typically viral videos prayers. Not at Life Technologies, where a super useful video with annotations is the key to effective video marketing

Four ways marketers can use cinemagraphs to bring their brands to life.

YouTube is no longer just a place to watch videos. It’s a vibrant community and a healthy social media channel! Learn how to audit your channel to get the most traffic.

It can be difficult to create engaging content that captures people’s attention. But how-to video content has proven to break through the noise.

When marketing your real estate brokerage, it’s incredibly important to build a brand. Your brand story does more than tell your customers what to expect from you — it shows them what your mission and values are and what makes you unique as a company. But telling a brand’s story through video can be a challenge.…

Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.